Pierce Automatic Day-Date “TV Screen” – ETA 2789 – Blue Sunburst Dial – 1970s A striking and highly collectible vintage Swiss automatic watch from the golden era of 1970s design. This elegant Pierce features the iconic “TV screen” cushion-shaped case, combined with a deep blue sunburst dial and a reliable Swiss automatic movement. The watch perfectly captures the bold futuristic aesthetics of the 1970s, with sharp angular lines, oversized applied indices and a beautifully balanced day-date display with red calendar accents. A rare and charismatic vintage piece that stands out immediately on the wrist. Highlights Swiss Made Automatic movement Original ETA 2789 calibre 25 jewels Day-Date complication Beautiful blue sunburst dial Vintage 1970s TV-screen case design Stainless steel caseback Shockprotected / Waterproof marked caseback Signed Pierce crown and caseback Large presence on the wrist Movement Powered by the respected Swiss ETA SA Manufacture Horlogère Suisse calibre 2789 automatic movement: 25 jewels Quickset day-date Reliable and easy to service One of the most appreciated ETA calibres of the era The movement is clean and visually well preserved, as shown in the photographs. Condition The watch is in very attractive vintage condition: Original dial in excellent condition Strong blue metallic finish with beautiful light reflections Sharp case geometry preserved Minor signs of use consistent with age Crystal presents nicely Running and functioning Dimensions Width without crown: approx. 32.7 mm Lug-to-lug: approx. 42.2 mm Wears significantly larger thanks to the wide 1970s case architecture. Collector’s Note Vintage Pierce watches from this period are becoming increasingly collectible, especially models featuring distinctive 1970s styling and high-quality ETA automatic calibres. The combination of the blue dial, geometric case and day-date complication gives this piece exceptional vintage character. An excellent choice for collectors of: 1970s Swiss watches Retro-futuristic designs TV-screen cases Vintage automatic watches Rare Pierce models Please refer to the photos as part of the description of the watch. The watch will be carefully packed and shipped with tracking. Fast delivery 2-3 working days with DHL Express!!