An authentic vintage Japanese double-sided enamel advertising sign promoting Kinoe Soy Sauce (キノエ醤油) from Noda City, Chiba Prefecture, one of Japan’s historic centers of soy sauce production. The sign features a vivid yellow background with the company’s distinctive red 「キ」 logo and the slogan 「味のよくきく」 (“Rich flavor that goes a long way”). The lower portion prominently displays キノエ醤油, with 千葉県野田市 (Noda City, Chiba Prefecture) printed beneath, highlighting the product’s place of origin. Both sides feature the same original design, making this an excellent display piece for collectors of vintage Japanese advertising, culinary history, and Showa-era enamel signs. The enamel surface retains strong original colors with an attractive glossy finish. Visible age-related wear—including scratches, enamel loss, edge chips, oxidation, and rust around the mounting holes—is consistent with decades of authentic outdoor use and enhances its vintage character. Please examine all photographs carefully, as they form part of the description. Estimated production period: 1960s–1970s Dimensions * Width: approx. 46 cm * Height: approx. 33 cm Material * Enamel on steel Keywords Kinoe, SoySauce, Enamel, Sign, Advertising, Vintage, Japanese, Retro, Showa, Noda, Chiba, Kitchen, Grocery, Industrial, Collectible, Steel