Lamar De Luxe Automatic (Gold-Plated, Swiss Made) – Elegant 1960s Vintage Dress Watch with Classic Sunburst Dial Model Overview : The Lamar De Luxe is a charming vintage Swiss dress watch from the 1960s, representing the era when numerous independent Swiss manufacturers produced elegant, reliable automatic watches with timeless styling. Its clean silver sunburst dial, applied indices and gold-plated case embody the understated sophistication that defined mid-century Swiss watchmaking. Powered by a Swiss automatic movement, it offers the appeal of traditional mechanical engineering in a refined everyday format. Today, watches like this are increasingly appreciated by collectors seeking authentic vintage Swiss timepieces at an accessible level. Technical Specifications : Brand: Lamar De Luxe Model: Automatic Movement: Swiss Automatic mechanical movement Country of Manufacture: Switzerland Production Era: Circa 1960s Serial / Case Number: 1041xx Case: Material: Gold-plated case with stainless steel caseback Dimensions: Approx. 34–35 mm (excluding crown) Bezel: Polished gold-plated bezel Crystal: Domed acrylic crystal Water Resistance: Not tested Dial & Hands Dial Colour: Silver sunburst Markers: Applied gold-tone baton indices with Arabic numerals at 12, 3, 6 and 9 Date: No Branding: "Lamar De Luxe" below 12 o'clock, "Antimagnetic" above 6 o'clock Hands: Gold-tone dauphine hands with central seconds Caseback Material: Stainless steel Attachment: Snap-on Engravings: "Swiss Made", "Electronically Tested", "Tropicalized", "Antimagnetic", "Guaranteed Stainless Steel Back", reference 10418 Strap & Buckle Strap: Black leather strap (replacement) Buckle: Gold-tone pin buckle Notable Historical / Brand Context During the 1950s and 1960s, many smaller Swiss brands produced high-quality automatic watches using dependable Swiss movements supplied by specialist manufacturers. Rather than focusing on marketing, these companies concentrated on elegant case design and reliable mechanics. The Lamar De Luxe reflects this tradition with its balanced proportions, classic typography and refined dress-watch aesthetics that remain highly wearable today. Collector Appeal & Value Potential This watch is an excellent choice for collectors of vintage Swiss dress watches or anyone looking for an authentic mid-century mechanical timepiece. Its attractive gold-plated case, clean sunburst dial and automatic movement capture the timeless elegance of the period. Well-preserved examples continue to gain interest as enthusiasts increasingly appreciate lesser-known Swiss brands that offer genuine vintage character. Condition Report The watch is in good vintage condition with signs of age consistent with careful use. The dial remains attractive with a pleasing vintage patina. The gold-plated case shows normal wear and minor plating loss around some edges and lugs, as visible in the photographs. The acrylic crystal displays light surface wear. The watch is fitted with a replacement leather strap. The automatic movement is running at the time of listing; long-term accuracy and water resistance are not guaranteed. Delivery Packaging: Carefully packed in a generic watch box. Shipping: Registered and insured shipping from the EU with secure packaging and tracking number.