Showa-era Enamel Sign "Geol Cosmetics" Across a vibrant yellow background, the word "Geol" is written in large blue katakana characters, with the word "cosmetics" (cosmetics) written in red kanji underneath. Atop the sign is an elegant logo featuring a "G" design. The overall design exudes elegance and elegance, reflecting the aspirations and aesthetic sense of women of the time. This sign adorned the fronts of cosmetics stores and pharmacies in the mid-Showa period, and speaks to the importance that cosmetics had become for women seeking a more beautiful and fulfilling life from the postwar reconstruction period through the period of rapid economic growth. The bright yellow color is eye-catching, creating a sense of elegance while also strongly conveying the brand name. Geol Cosmetics is a Japanese cosmetics brand that has been around since the early Showa period. Offering a wide range of products from skincare to makeup, its philosophy was to "protect the health and beauty of skin." The 1950s and 1960s in particular were a time when women increasingly entered the workforce, fashions became more diverse, and demand for cosmetics increased, and this sign played an actual role in sales promotion throughout history. Today, enamel signs like these have value beyond mere advertising. Their vibrant colors and retro designs make them popular as interior decor and collectibles, and they can be said to be "witnesses to the Showa era," conveying the lifestyle, culture, and aesthetic sense of the time to the present day. The Geol Cosmetics enamel sign is a symbol of the universal desire of Showa-era women to "be beautiful," and every time you look at it, it is an enchanting masterpiece that brings back memories of the glamorous cityscapes and cosmetics stores of the time. [Size] 45x12cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. ※Recently, there have been an increasing number of cases where items are returned to Japan due to non-payment of taxes such as customs duties and consumption tax upon receipt. Paying taxes is the buyer's responsibility, so please be sure to pay them. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.