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Industriell og samtidens design, brakt til deg av {name}. 

Ashley Calvert

Step into the bustling commercial districts of mid-20th century Japan with this authentic Rikio Tabi enamel advertising sign, a remarkable survivor from the golden age of Japanese commercial signage. This weathered beauty captures the entrepreneurial spirit of post-war Japan when traditional footwear met modern marketing techniques.

Measuring 60cm by 40cm, this substantial double-sided enamel sign advertised Rikio Tabi, the traditional Japanese split-toe footwear that bridge the gap between ancient and modern Japan. Tabi, essential to Japanese culture for over a thousand years, experienced a commercial renaissance during the Showa period (1926-1989) as manufacturers sought to preserve traditional crafts while embracing modern production and marketing methods.

The sign employs the distinctive enamel-on-metal technique that dominated Japanese commercial signage from the 1920s through the 1960s. This durable medium, originally developed in Europe but perfected by Japanese artisans, creates vibrant, fade-resistant graphics that could withstand Japan's challenging climate of humid summers and harsh winters. The porcelain enamel surface was fired at extremely high temperatures, creating an impervious finish that has preserved the original graphics for decades.

The typography and colour scheme reflect the design sensibilities of the Showa era, when bold, simplified graphics were favoured for maximum impact in busy urban environments. The sign represents a fascinating moment in Japanese commercial history when traditional products were marketed using Western-influenced advertising techniques.

During this period, tabi manufacturers competed fiercely for market share as urbanisation changed Japanese footwear habits. Rikio was one of several brands that used eye-catching enamel signage to establish brand recognition in Japan's rapidly modernising cities. These signs were typically displayed outside traditional footwear shops and department stores.

The weathered condition tells its own story—decades of exposure to the elements have created a patina that speaks to the sign's authentic commercial service. The edge wear and surface aging add character that cannot be replicated, making this a genuine piece of Japanese commercial archaeology.

In contemporary European interiors, this sign brings industrial authenticity and cultural intrigue. The bold graphics and weathered surfaces align perfectly with current trends toward vintage industrial décor, while the cultural specificity adds educational value and conversation-starting appeal to any collection of vintage advertising.

The sign's substantial size makes it suitable for feature wall placement in loft apartments, retail spaces, or cultural institutions seeking authentic examples of mid-century Japanese commercial design.

Shipping & Handling
We ship worldwide via DHL or EMS with full insurance and tracking. Professional packing ensures safe arrival; combined shipping available for multiple wins. Local customs duties are the buyer's responsibility.

Seller Guarantee
We specialise in authentic Japanese vintage advertising materials and guarantee this piece's authenticity. Questions welcome – we reply within 24 hours.

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1960-1970 - Grei tilstand - mye brukt og med muligens mindre deler mangler

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