Kunst

Interiør og pyntegjenstander

Smykker og edelstener

Klokker, penner og lightere

Mote

Mynter og frimerker

Tegneserier og animasjon

Klassiske biler, motorsykler og automobilia

Vin, whisky og brennevin

Asiatisk kunst og stammekunst

Samlekort

Leker og modeller

Arkeologi og naturhistorie

Idrett

Musikk, filmer og kameraer

Bøker og historiske minner

De flotteste objekter gitt til deg av  {name}

Christian Plat

Few artifacts capture the spirit of Japan's post-war cultural renaissance like this extraordinary double-sided enamel sign. When American occupation authorities lifted restrictions on alcohol production, signs like this heralded the return of Japan's ancient brewing traditions—now backed by modern industrial techniques and bold commercial confidence.

This remarkable advertising sign promoted Sanraku Company's "New Sake and Shochu" (新清酒・焼酎), measuring approximately 39×30cm in classic double-sided enamel construction. Discovered in a Nara prefecture estate collection, this piece represents the resurgence of Japanese alcohol culture during the crucial reconstruction years when traditional industries rebuilt themselves with modern marketing approaches.

Sanraku Company emerged as a significant player in Japan's post-war distillery industry, combining traditional brewing knowledge with industrial-scale production methods. The "new" designation reflected both improved quality control and the company's modern approach to product development—crucial factors when competing for consumers whose tastes had evolved during the occupation period. This sign likely dates to the late 1940s or early 1950s, when alcohol producers were aggressively rebuilding market presence.

The double-sided enamel construction represents premium commercial signage of the era. Multiple firing processes created brilliant, durable surfaces capable of withstanding years of outdoor exposure while maintaining color vibrancy. Such signs were significant investments for retailers, typically reserved for premium brands or major promotional campaigns. The survival of both sides intact suggests careful preservation by someone who recognized its historical significance.

What makes this piece particularly compelling is its connection to Japan's complex relationship with alcohol during the reconstruction period. Traditional sake brewing had ancient cultural significance, while shochu represented more democratic drinking traditions. By promoting both products together, Sanraku appealed to diverse consumer segments while demonstrating the industry's confidence in cultural continuity despite dramatic social changes.

The graphics showcase the evolution of Japanese commercial design from pre-war traditional aesthetics toward the streamlined modernism that would characterize Japan's economic miracle years. Clean typography and balanced composition reflect Western advertising influences while maintaining distinctly Japanese sensibilities—a synthesis that became characteristic of post-war Japanese commercial art.

For collectors of Japanese cultural artifacts, this sign represents more than alcohol advertising—it documents the reconstruction of traditional industries using modern techniques and marketing approaches. The alcohol industry's recovery paralleled Japan's broader economic renaissance, making such pieces tangible connections to that extraordinary transformation period.

The condition shows appropriate aging for a sign that served its intended commercial purpose, with surface variations and minor imperfections that enhance rather than diminish its authenticity. The double-sided preservation is particularly remarkable, as outdoor exposure typically damages one side more severely than the other.

Contemporary design enthusiasts will appreciate the sign's mid-century aesthetic and vibrant colors, perfect for adding historical depth to modern interiors. The cultural context provides rich conversation material for those interested in post-war Japanese society, traditional industries, and commercial design evolution.

This piece survived the consolidation of Japan's alcohol industry and the disappearance of many regional brands that characterized the immediate post-war period. Sanraku itself eventually merged with larger companies, making original promotional materials increasingly rare. Such signs now serve as windows into a dynamic period when traditional Japanese industries rebuilt themselves with unprecedented ambition and modern methods.

The historical significance extends beyond commercial history to encompass broader themes of cultural resilience, industrial modernization, and the complex process of maintaining traditional practices within rapidly changing social contexts—themes that defined Japan's remarkable post-war transformation.

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1960-1970 - Grei tilstand - mye brukt og med muligens mindre deler mangler

Markedsføringstegn - Emalje

Vintage og industrielle møbler

Reservasjonspris

Ingen reservasjonspris

Kjøp nå

Sluttdato

20 mars

søndag

onsdag

torsdag

i morgen

22 mars

21 mars

i dag

mandag

tirsdag

23 mars

Budsjett

Sted

Nederland

Italia

Frankrike

Tyskland

Belgia

Polen

Spania

Japan

Portugal

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Danmark

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Ukraina

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Norge

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Mål

Høyde

Bredde

Dybde

Merke

Ericsson

Olivetti

Fratelli Reguitti

Raadvad

Coca-Cola

Citizen

Waco Japan

Massive

Berkel

Brabantia

Emaillerie Alsacienne

Seminara Torino

Air France

Bols

Steinhauer

Seiko

New Ray

Siemens

Michelin

Scheurich

Herda

Hutschenreuther

Wiener Werkstätte

Emaillerie Belge

Emaillerie Boos  & Hahn

Objekt

Emalje tegn

Markedsføringstegn

Emalje skilt

Skilt

Bordlampe

Analog telefon

Lampe

Hengende lampe

Vegg klokke

Skrivemaskin

Arbeidsverktøy

Sofabord

Stol

Krakk

Symaskiner

Flyvogner 

Emaljert tallerken

Vase

Rom-memorabilia

Frakkstativ

Bakgrunnsbelysning reklameskilt

Opplyst skilt

Serveringsvogn

Lenestol

Plakett

Opprinnelsesland

Amerikas forente stater

Europa

Ukjent

Sverige

Russland

Nord-Amerika

Kina

Czechia

Estland

Materiale

Metall

Stål

Emalje

Plast

Glass

Aluminium

Jern

Messing

Keramikk

Bakelitt

Kobber

Porselen

Krom

Støpejern

Teak

Lær

Bøk

Papir

Smijern

Krystall

Resin

Legering

Rotting

Tilstand

God stand - brukt, med små tegn på aldring og skavanker

Utmerket stand - knapt brukt med minimal tegn på aldring og slitasje

God stand - brukt med små tegn på aldring

Som ny - ubrukt

Grei tilstand - mye brukt og med muligens mindre deler mangler

Glimrende tilstand

Dårlig - mye brukt med store sprekker, skader eller store deler mangler

Veldig god

God tilstand

Nær perfekt

Utmerket

Veldig god tilstand, minimale tegn på slitasje

Ubrukt - ingen tegn til slitasje

Perfekt

Glimrende tilstand - nesten ubrukt med minimale tegn på bruk

Som ny, ubrukt

Svært dårlig - viser betydelig forfall, tap av opprinnelige struktur eller soliditet av materialet

A (utmerket - mint tilstand)

A - (fin - små ufullkommenheter)

B + (god - små ufullkommenheter)

Grei - store tegn på slitasje

Veldig bra - mindre tegn på slitasje

Brukt

I veldig god tilstand

Ekstra tilbehør

Uten original eske

No extra's

Power cord

No cables

I original eske

Refurbished

Power supply

i uskadet åpen originalemballasje

uten bruksanvisning

Periode

1960-1970

1950–1960

1970–1980

1980–1990

1990–2000

2000-2010

1940–1950

1930–1940

2010-2020

2020+

1920-1930

1910–1920

Vintage og industrielle møbler

Dette objektet er ikke lenger tilgjengelig, men det er fortsatt mye å utforske

Markedsføringstegn - Emalje

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