A beautiful and authentic Japanese vintage double-sided enamel advertising sign for Hakubakumai (白麦米) rice, a nostalgic symbol of Japan’s food culture during the Showa era. The sign features the memorable slogan: 「お米とかわらぬ 白麦米」 “Hakubakumai – as satisfying as rice.” Below the product name appears the phonetic phrase: 「はくばくまい」 and the inscription: 「特約販売店」 (Authorized Dealer) On the left side is an endearing illustration of a mother and child sharing a bowl of grain, a charming design element that perfectly captures the warmth and optimism of early Japanese consumer advertising. The reverse side features the same design, making this a highly desirable double-sided enamel sign with strong visual appeal from every angle. The sign exhibits authentic age-related wear, including enamel losses, rust around the hanging holes and edges, scratches, and patina. These signs of age enhance its historical character and collectible value. This is an original vintage piece and not a reproduction. Estimated period: circa 1950s–1960s Material: Enamel on steel Dimensions * Width: 45 cm * Height: 31 cm Condition * Double-sided * Original enamel finish * Visible enamel chips and rust * Surface scratches and age wear * Strong glossy colors remain * Attractive vintage patina This charming sign is an excellent collectible for enthusiasts of: * Japanese vintage advertising * Showa retro design * Rice shop memorabilia * Enamel signs * Grocery and food advertising * Mid-century Japanese décor Its cheerful illustration and nostalgic atmosphere make it an especially appealing display piece.