編號 104989190

日本广告用琺瑯招牌 Clover 缝针 - 琺瑯標誌牌 - 瑪瑙
編號 104989190

日本广告用琺瑯招牌 Clover 缝针 - 琺瑯標誌牌 - 瑪瑙
The items shown in the image are retro enamel signs (metal signs) featuring “Clover Kinmimi Needles” and “Sōkyū Meriken Needles” from Clover Co., Ltd. (formerly Okada Keishichi Shōten), a long-established Japanese manufacturer of craft supplies.
These historic advertising signs were widely installed in the 1950s (around the Showa 30s) along major railway lines and on the walls of shops throughout the country.
Main Elements and Features of the Signs
Vertically written “Sewing Needles”: The bold lettering clearly indicates that the sign is for sewing needles.
The three-leaf clover mark: This is the brand logo symbolizing Clover Co., Ltd.
“Clover Gold-Ear Needle”: A high-quality sewing needle designed for traditional Japanese tailoring (such as kimono making). It was named for the gold plating applied around the eye of the needle, which makes it easier to thread.
“Sōbato Meriken Needle”: A hand-sewing needle designed for Western-style tailoring (such as making Western clothing). The illustration of two doves (Sōbato) depicted in the lower right corner is its registered trademark.
“JIS Mark” in the lower left: This is the old JIS logo, guaranteeing that the product is of high quality and complies with the Japanese Industrial Standards (formerly known as the Japanese Industrial Standards).
At the time, the company conducted a large-scale promotional campaign using magazines, radio, and outdoor billboards like this one, featuring the very famous catchphrase: “Clover Gold-Ear Needles for Japanese-style sewing / Sōkyū Meriken Needles for Western-style sewing.” Today, this sign is extremely popular as a Showa-era retro antique and vintage collector’s item.
International Buyers: Import duties, taxes, and charges are not included in the item price or shipping costs. These charges are the buyer’s responsibility.
Check with your country’s customs office to determine these additional costs before bidding/buying. These duties are paid to your customs office, not us. Prompt payment ensures item delivery.
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