An authentic vintage Japanese enamel advertising sign promoting Chizuru (千鶴) premium sake, manufactured by Nippon Seishu Co., Ltd. (日本清酒株式会社). The sign features the traditional vertical layout with the phrases “High Grade Sake” (高級銘酒) at the top, the large red “千鶴” brand name in the center, and “日本清酒株式会社” (Nippon Seishu Co., Ltd.) at the bottom. An original bottle label illustration is also incorporated into the design. The white porcelain enamel background and bold red and dark blue typography create an eye-catching display typical of mid-20th century Japanese brewery advertising. Judging from the typography, manufacturing style, and enamel construction, this sign is estimated to date from approximately the 1950s–1970s. An exact production year cannot be confirmed from the sign alone. The sign shows authentic age-related wear, including enamel chips, scratches, edge wear, oxidation, and rust on the reverse, all consistent with long-term outdoor use. These characteristics enhance its originality and vintage appeal. Ideal for collectors of Japanese advertising, brewery memorabilia, enamel signs, or retro interior decoration. Size * Length: approximately 120cm Condition * Original vintage condition * Enamel chips and edge losses * Surface scratches and wear * Rust and oxidation on the reverse * Please examine all photographs carefully, as they form part of the description. Keywords Enamel Sign Advertising Vintage Japan Sake Brewery Porcelain Retro Collectible Industrial Antique Liquor Bar Whisky Beer Beverage Display Showa Japanese