This set of three Showa-era enamel signs features beautiful white lettering on a vibrant red background. Two soap advertisements, symbolizing cleanliness, and a "Power in Progress" sign, supporting the city's infrastructure, create a captivating combination symbolizing the foundations of Showa-era life. ◆ADEKA Soap (Quality-Oriented) During the post-war reconstruction period, people began to seek a "better life." The powerful phrase "Quality-Oriented" expresses the company's commitment to providing a clean and healthy lifestyle. These signs were displayed in pharmacies and general stores along shopping streets, bringing hope to housewives in their daily lives. ◆Health Soap (Daiyu Chemical Authorized Dealer) The foreign word "health" denotes the modernization of hygiene. This premium product, available only through authorized dealers, evokes a time when modern urban lifestyles were in vogue. The Western trademark also conveys a sense of "trust and innovation," reminiscent of imported products. ◆Power Transmission (Warning Sign) When electricity first began to reach homes in the early to mid-Showa period, these signs were displayed on utility poles and substations, supporting Japan's transition to a new energy society. Their peeling and rust vividly reflect the on-site atmosphere of the time, and their "public-oriented design," distinct from private advertising, makes them valuable collectibles. These three pieces encapsulate the core elements that supported life in postwar Japan: lifestyle, sanitation, and infrastructure. The red enamel is a symbol of the sign culture that required high visibility, and when hung on the wall, they evoke an overwhelming sense of nostalgia and presence, as if transported back in time to the streets of the Showa era. [Size] Approximately ・ADEKA Soap 43.5x11.5cm ・Health Soap 60.5x11.8cm ・Power Transmission 30x9cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.