Nr. 99191486
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Jung von Matt AG - BMW - BMW & Kermit campagne - 2000'erne
It’s an official BMW 1 Series (BMW 1 Reeks) launch poster from 2004, made for the Belux / Dutch-language market.
Headline: “Ode aan de vreugde” – a wordplay on Beethoven’s Ode an die Freude and BMW’s “Freude am Fahren”.
Visual: a big close-up of Kermit the Frog (licensed Muppet character), rendered in the style used across BMW’s European campaign.
Bottom-right: BMW 1 Reeks engine variants (116i, 120i, 118d, 120d) plus the BMW logo and line “Als je echt wilt rijden” (“If you really want to drive”).
The fine print credit “G&CO 2004” refers to G&Co, a Belgian 360° advertising agency that handled BMW/MINI work in Belux at the time; they’re credited in BMW Belux press releases as campaign agency.
High-res “Kermit” posters are archived on BMW’s official PressClub site.
Lower left corner is damaged and there are other small tears and imperfections.
Nr. 99191486
Solgt
Jung von Matt AG - BMW - BMW & Kermit campagne - 2000'erne
It’s an official BMW 1 Series (BMW 1 Reeks) launch poster from 2004, made for the Belux / Dutch-language market.
Headline: “Ode aan de vreugde” – a wordplay on Beethoven’s Ode an die Freude and BMW’s “Freude am Fahren”.
Visual: a big close-up of Kermit the Frog (licensed Muppet character), rendered in the style used across BMW’s European campaign.
Bottom-right: BMW 1 Reeks engine variants (116i, 120i, 118d, 120d) plus the BMW logo and line “Als je echt wilt rijden” (“If you really want to drive”).
The fine print credit “G&CO 2004” refers to G&Co, a Belgian 360° advertising agency that handled BMW/MINI work in Belux at the time; they’re credited in BMW Belux press releases as campaign agency.
High-res “Kermit” posters are archived on BMW’s official PressClub site.
Lower left corner is damaged and there are other small tears and imperfections.
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