Edwin Olaf - Paradise Portraits, Matt, 2022.

Offset Lithograph for the Exhibition Erwin Olaf - Freedrom is.
Photo: Paradise Portraits, Matt, 2022.
Organized by Stedelijk Museum Amsterdam in collaboration with Studio Erwin Olaf and Marcel Schmalgemeijer.
Published by Stedelijk Museum Amsterdam.

Erwin Olaf Springveld (1959-2023) is internationally acclaimed as one of the most prominent Dutch photographic artists, celebrated for his characteristic staging, unique lighting, perfectionism, and controversial subjects. He was a freethinker, and the pursuit of personal freedom drove everything he did—he was a fervent champion of identity, sexuality, and gender, the human body in all its forms, nightlife, and equal rights for all. Throughout this thematically structured, yet loosely chronological, exhibition, Olaf’s activism is a recurring motif

.His series all center on advocating diversity and the freedom to be yourself. The theme of ‘party’, for instance, expresses resistance to intolerance. He also explores the darker side of partying—in Paradise (2001), the men are often menacing, and women consistently come off worse. During the 1980s, Olaf also created several iconic campaigns for the Aidsfonds and the COC, the world’s first LGBTQ+ organization.

The final part of the exhibition brings together Olaf’s experience, mastery, and vision. Despite their compositional and technical perfection, these recent series continue to engage with topical social themes, such as our relationship with nature in Im Wald (2020) and the isolation and futility of man in April Fool (made during the pandemic in 2020). This is the first time either series has been shown in a museum. In Palm Springs (2018) he explored the waning of the ‘American Dream’ and in Shanghai (2017) shone a light on the role of women in different cultures. The series Muses (2023), which looks at the transience of human life and the acceptance of our own mortality, will be on public display for the first time.

THE FINAL, UNFINISHED WORK.

Vases with flowers appear with remarkable frequency in Erwin Olaf’s work. He turned to this subject during photo shoots, to clear his head and to help him refocus. In art history, a vase of flowers in various stages of life, from bloom to decay, is a familiar symbol for the transience of life. In the last year of his life, Erwin Olaf created a series for his mother, based on this theme. He began working on a sequel for himself shortly after his lung transplant; a process that was cut short by his unexpected death. The exhibition concludes with this unfinished video work, posthumously titled For Life.

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The poster measures 59 x 84 cm.

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The poster will be shipped in a rigid cardboard tube.

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