Bibendum - Mainoskyltti - Hartsi

Michelin-ukko, mainosesine
Hartsista valmistettu Michelin-ukko veistos
uusi ja alkuperäispakkauksessa

Seurattava lähetys
huolellisesti pakattu
vaahdottomalla suojalla?
(Originally: con protezione in gommapiuma) Ongelmana; -> korjaan: vaahtomuovisuoja

Michelin-ukko hartsista, kookas verrattuna lahjoituksiin, joita annettiin renkaiden ostajien yhteydessä
Tämä oli varustettuna verstaissa laillisena julkisuudenmuotona

Historiankuvaukset:

French text: During the participation at the World’s Fair and Colonial Exhibition of Lyon in 1894, Édouard and André Michelin noticed a pile of tires that suggested to Édouard the figure of a man without arms. Four years later, in 1898, André met the French cartoonist Marius Rossillon, popularly known as O’Galop, who showed him an image he had created for a Munich brewery that had been rejected. It depicted a large human figure holding a beer and the phrase of Horace Nunc est bibendum ('Now is the time to drink') andré suggested replacing the man with a figure made of tires, similar to the stack seen years earlier; O’Galop thus transformed the original image into what would become the symbol of Michelin.

The first manifesto of 1898 depicted him toasting his miserable competitors with the phrase Nunc est bibendum, holding a glass full of dangerous nails and broken glass, while pronouncing the phrase "C'est à dire: À votre santé. Le pneu Michelin boit l'obstacle" ('That is to say: to your health. The Michelin tire drinks the obstacles'). The implication was that Michelin tires would easily overcome road hazards unlike other tires.

Bibendum in modern version, displayed at a fair in Taipei in 2008.
The company used this type of poster as a basis for many years, adding its latest products to the table in front of the figure. It is not clear when the word "Bibendum" became the name of the character itself. In 1908 Michelin commissioned Curnonsky to draft a newspaper column signed "Bibendum". In the 1920s, "Bibendum" was also the title of a periodical published by the company's Italian subsidiary.[2]

In 1922, Michelin organized a contest to "name the Michelin Tyre Man" in the United States. [3]

The form of Bibendum changed over the years, updating after World War II to align more with the new advertising needs. O'Galop's logo was based on bicycle tires, wore pince-nez glasses with a cord and smoked a cigar. In the 1970s and 1980s, Bibendum was shown running and in 1998, on its centenary, a reduced version became the new logo of the company. He had given up the cigar and pince-nez years earlier. The simplification of the logo reflected the smaller and lower-profile tires of modern cars and gave the character a friendlier, more approachable look.

#salvagecollection