Created by Sofia Pereira, a young Portuguese designer and singer-songwriter, belLa Ciao was developed during her Graphic Design studies in Amiens, France. Designed in A3 format, the poster is a visual tribute to Italian heritage, celebrating the deep connection between cultural roots and tradition. Drawing inspiration from Italy’s rich history, the composition symbolically portrays the union of past and present, where ancestral values are passed from generation to generation. The imagery evokes a sense of belonging, memory, and identity, highlighting the importance of preserving cultural traditions in a contemporary world. Through a thoughtful balance of visual elements, belLa Ciao reflects the warmth, resilience, and authenticity associated with Italian culture. The poster invites viewers to reflect on their own origins and the enduring bonds that connect people to their heritage, making tradition a living and evolving part of modern identity Material: 350 gsm matte coated paper