Showa-era Japanese Double-sided Enamel Sign “Mountain is Fuji, Tea is Osawaen” This charming double-sided enamel sign features the poetic inscription: “Mountain is Fuji, Tea is Osawaen” – “Among mountains, Fuji; among teas, Ōsawaen.” This phrase is a classic example of traditional Japanese advertising poetry, drawing a comparison between Mount Fuji, the most iconic and revered mountain in Japan, and Ōsawaen tea, elevating the product to the highest standard. Just as Fuji stands above all mountains, this tea was presented as the finest among its kind. At the heart of the design is a beautifully stylized image of Mount Fuji, accompanied by delicate tea leaves—symbols that immediately evoke the natural origins and purity of Japanese green tea. The vibrant green background reinforces this connection to nature, freshness, and vitality. During the Showa era, tea was not merely a beverage but an essential part of daily life and cultural identity. Regional tea merchants like Ōsawaen relied on expressive signage to distinguish themselves in a competitive market. This sign would have been displayed outside a shop or along a roadside, inviting passersby with both visual impact and a memorable phrase. The bold red calligraphy, contrasted against the rich green background, creates a striking yet harmonious composition. The design balances strength and elegance, much like the tea it promotes. Notably, this piece features the same design on both sides, indicating it was intended for perpendicular mounting, visible from multiple directions—enhancing its presence in a lively commercial environment. Today, the enamel surface shows signs of age—minor chips, wear, and patina that enhance its authenticity. These marks serve as a testament to decades of use, preserving the atmosphere of mid-20th century Japan. For collectors, this sign offers a uniquely poetic and culturally rich artifact. It captures not only the visual language of vintage advertising but also the deep connection between nature, tradition, and everyday life in Japan. A rare and evocative piece that brings both aesthetic beauty and narrative depth to any collection. [Size] 30x45cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.