Nr. 105426039

TAG Heuer - SENNA S/el Chronograph - S29 006M - 1990-1999
Nr. 105426039

TAG Heuer - SENNA S/el Chronograph - S29 006M - 1990-1999
TAG Heuer S/el Senna Ana-Digi Chronograph S29.006M – Full Set, Original Bracelet, circa 1994
Complete and ultra rare- with box/paper
The partnership between Ayrton Senna and TAG Heuer officially began in 1988, but the connection had already taken root long before. Known for his unrelenting pursuit of perfection, Senna was a natural fit for the Swiss Maison, which had long been a pioneer in crafting watches built for speed and accuracy. The first TAG Heuer watch he wore, however, predated this formal relationship and marked the beginning of an enduring partnership between the racer and the brand.
An increasingly collectible TAG Heuer S/el Ana-Digi Chronograph, reference S29.006M, dating approximately to 1994. This is one of the most recognisable early TAG Heuer sports watches, combining the iconic S/el “Sports Elegance” bracelet design with analogue time display and dual digital chronograph modules.
The model is closely associated with the early TAG Heuer / Formula 1 era and the wider Ayrton Senna S/el story. TAG Heuer’s own vintage archive identifies the S/el Digital Quartz Chronograph as a model famously worn by Ayrton Senna, with the ana-digi format offering 1/100th-second chronograph precision.
This example is offered as a particularly attractive collector package and condition, including the 18-19-length TAG Heuer bracelet, original round presentation box and original blank warranty card.
A genuinely complete, original vintage set is becoming harder to source, especially with all digital functions operational.
Reference: S29.006M
Collection: TAG Heuer S/el / Sports Elegance
Movement: Swiss quartz ana-digi chronograph
Production period: Approximately 1994
Case material: Stainless steel
Bracelet: Original TAG Heuer stainless-steel S/el bracelet, full length
Dial: Analogue display with two digital windows
Functions: Time, digital functions, chronograph, 1/100th-second timing capability
Caseback: Original signed caseback with visible reference
Set: Original TAG Heuer round box, original blank warranty card, watch with original bracelet
All functions are working correctly at the time of listing:
Analogue time display functions correctly
Digital displays function correctly
Chronograph operates correctly
Pushers and internal operating system respond correctly
Original bracelet and clasp are fitted
The watch remains in original, unrestored condition. It shows normal cosmetic wear consistent with a more than 30-year-old vintage sports watch, including visible signs of use on the bezel and clasp. These marks are honestly shown in the photographs and are part of the watch’s authentic period character. No restoration, polishing programme or modification has been carried out.
The S/el line is important within TAG Heuer collecting because it represents the bridge between the classic Heuer era and TAG Heuer’s 1990s Formula 1-driven identity. Its distinctive rounded-link bracelet design became one of the brand’s signatures, while the ana-digi chronograph configuration gives this reference a much stronger technical and visual identity than a standard quartz sports watch.
A strong opportunity for collectors of vintage TAG Heuer, Ayrton Senna-related models, Formula 1-era watches, or distinctive 1990s Swiss sports chronographs. Complete original examples with working digital modules, full bracelet and presentation set are increasingly difficult to find.
The watch will be carefully packed and shipped securely with tracked and insured delivery from the EU inc. card and round th BOX
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