Campari Wall Clock Model Maxi XXL 1989 - Advertising sign - Plastic

Campari wall clock, Maxi XXL model, made as an advertising gadget for the famous 1989 marketing campaign signed by Franco Scepi, with testimonial Kelly LeBrock.
It concerns the well-known model that was never distributed to the public because it was considered too similar to the Maxi Swatch of 1987: following a warning from the Swiss company, Campari halted its distribution, fearing a potential market impact, especially considering the planned free distribution as a promotional gadget.
For this reason, the existing specimens are extremely rare and exclusively linked to the launch of that year's advertising campaign.
The watch offered at auction is in excellent aesthetic condition, fully functional, and represents a piece of great interest for collectors of design, historical advertising, and Campari memorabilia.

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