manifattura Italiana “ LA PRIMULA” - NO RESERVE PRICE!!! - Dinner set for 6 (6) - Ceramic - Hand decorated

Elegant set of 6 ceramic plates decorated by hand, characterized by a stylized floral pattern with a striking graphic impact.
The flowers, created with visible brushstrokes and color overlays, feature a refined palette in shades of deep blue, blush pink, and ochre yellow, set against a glossy white background.

The handcrafted decoration makes each dish slightly different from the others, adding authenticity and artisanal value to the batch. The style evokes mid-century / 60s-70s taste, perfect for everyday use as well as a decorative element for a table with a bold character or for wall display.

Primula – Hand-decorated stoneware dish

Primula is an Italian manufacturer specializing in the production of hard paste ceramics, active mainly in the post-World War II period (the 1940s–1960s).
The phrase 'strong hand-decorated terracotta' identifies a solid, functional, and good-quality product designed for everyday use but crafted with aesthetic attention.

The strong earthenware used by Primula is characterized by a compact and durable paste, while the decoration, executed manually, features simple and harmonious motifs, often inspired by floral designs, in line with the sober and elegant taste of the Italian table of the period.

Primula was not born as a luxury manufacturer, but as a mid-to-high-end production aimed at a bourgeoisie attentive to quality and durability over time. Today, it is appreciated for its authenticity, genuine handmade decoration, and authentic vintage character.

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Comparison with other Italian manufacturers

Richard Ginori
Material: hard porcelain
Category: high / collectible.
• Vocation: artistic and representational

Richard Ginori is positioned at a higher level in terms of historical prestige and collectible value; meanwhile, Primula represents a quality domestic manufacturer, simpler but authentic and functional.

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Mondovì
• Material: earthenware and glazed ceramic
Fascia: medium-high
Style: richer and more traditional decorations

Compared to Mondovì, Primula offers a more essential and sober style, less ornamental but coherent and pleasantly balanced.

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Laveno
• Material: earthenware and porcelain
Style: more modern and design-oriented

Laveno stands out for a more industrial and design-oriented formal approach, while Primula remains tied to a more traditional and artisanal production.

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Galvani
Material: earthenware
bourgeois table

Galvani and Primula operate within a similar quality range, with stylistic differences but the same focus on durability and functionality.

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Summary

Primula represents a solid Italian post-war manufacturer, specialized in hand-decorated hard earthenware. Its services are now appreciated for their durability, understated taste, and authenticity, making them ideal for those seeking a quality vintage tableware, far from luxury but rich in character.


Details
Quantity: 6 plates
Diameter: approximately 20 cm
Material: glazed ceramic
Hand decoration
Reason: stylized multicolored flowers
Era: second half of the 20th century (approximate)

Conditions
Overall good condition. Slight signs of age and minor irregularities in the paint and enamel are present, consistent with the item's age and handcrafted nature. No structural damage. The photographs are an integral part of the description.

A decorative, vibrant, and timeless piece, ideal for collectors of artistic ceramics and vintage design lovers.

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