Porsche - Original vintage 1980 Porsche 924 “Le Mans” Poster / Plakat - XL 76 × 102 cm - Porsche

Porsche 924 “Le Mans” – 1980 – Original Dealer Poster – Germany
Factory celebration of Porsche’s endurance‑racing pedigree for the 924 Le Mans special edition
| Offset lithograph | 102 × 76 cm | Germany

Introduction
A quintessential late‑1970s/early‑1980s Porsche factory image, this large-format dealer poster features a white 924 Le Mans in a razor‑sharp full side profile, positioned on damp asphalt against a misted tree line. The composition is cool and disciplined: the car’s tri‑stripe door graphic, black rear spoiler, and cross‑spoke wheels tell the visual story, while typography stacks PORSCHE vertically beside bold “924” numerals and a prominent “Le Mans” logotype. The lightly reflective ground and restrained palette give the photograph a studio‑meets‑test‑track mood—engineering‑focused, showroom‑ready.

Issued for the 1980 924 Le Mans special edition, the poster translates Porsche’s 24-hour endurance credibility into road-car desire without resorting to track imagery. Printed as a non-DIN, 30 × 40 in dealer display by Dr. Ing. h.c. F. Porsche AG, it exemplifies the brand’s late-modern corporate aesthetic: minimal, confident, and product-first.

Why It Matters
Created to commemorate the 924’s participation and results at La Sarthe, this piece connects the road and racing worlds, highlighting the edition’s signature side stripe and subtle aerodynamic cues that linked showroom cars to Porsche’s 24-hour racing achievements. Large-format dealer posters from this era were produced in relatively small quantities for internal display; many were pinned, folded, or discarded. Pristine, uncreased survivors in vivid color are becoming increasingly rare, resonating with multiple collector communities—Porsche enthusiasts, period automotive photography fans, and design curators attracted to the sleek, minimal German aesthetic that foreshadows 1980s corporate modernism.

Poster Details
- Year: 1980
- Country: Germany
Size: 102 × 76 cm
- Format: 30 × 40 in a showroom poster (non-DIN)
- Studio / Publisher: Dr. Ing. h.c. F. Porsche AG, Stuttgart
Designer

Condition
Very good vintage condition with sharp corners, vibrant colors, and no creases. Ships safely rolled in a sturdy tube—an excellent survival for a large dealer display format.