Agfa - large Agfacolor store advertisement - Sign - hardboard

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Ashley Calvert
Expert
Selected by Ashley Calvert

He has 15 years of experience trading 20th century glass and antiques.

Estimate  € 150 - € 220
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Description from the seller

Unique old Agfacolor store window advertisement. Estimated early 1950s. In the style of Hollywood glamour / pin-up.

After World War II, Agfa developed color negative film. The natural, subtle, and often pastel tones were characteristic. It gives the photo a painterly quality.

This advertisement provides a lovely glimpse into the early period of using color negatives with the characteristic soft tones. It showcases the subtle colors with the introduction of the bikini (also developed after World War II) as the subject. For its time, it was a very innovative and bold advertisement photo.

Dimensions: width 60 cm, height 40 cm, and thickness 0.5 cm.

The advertisement/display shows wear consistent with its age. There are light damages on the side edges, light water damage, and the hardboard is slightly bowed. Due to the strong appeal of the photo, these flaws do not attract attention. See photos for details; they are part of the description.

Shipping is via Catawiki (smart shipping with favorable rates).

Unique old Agfacolor store window advertisement. Estimated early 1950s. In the style of Hollywood glamour / pin-up.

After World War II, Agfa developed color negative film. The natural, subtle, and often pastel tones were characteristic. It gives the photo a painterly quality.

This advertisement provides a lovely glimpse into the early period of using color negatives with the characteristic soft tones. It showcases the subtle colors with the introduction of the bikini (also developed after World War II) as the subject. For its time, it was a very innovative and bold advertisement photo.

Dimensions: width 60 cm, height 40 cm, and thickness 0.5 cm.

The advertisement/display shows wear consistent with its age. There are light damages on the side edges, light water damage, and the hardboard is slightly bowed. Due to the strong appeal of the photo, these flaws do not attract attention. See photos for details; they are part of the description.

Shipping is via Catawiki (smart shipping with favorable rates).

Details

Era
1900-2000
Title
large Agfacolor store advertisement
Country of Origin
Germany
Material
hardboard
Manufacturer/ Brand
Agfa
Qualification
Original/official
Style
Vintage
Condition
Good condition - used with small signs of aging & blemishes
Height
40 cm
Width
60 cm
Estimated Period
1950-1960
Sold by
The NetherlandsVerified
164
Objects sold
Private

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