Key chain (79)
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Large collection of 79 vintage advertising keychains from Europe, predominantly France, dating to circa 1950–1970, in good condition and sold as one complete lot.
AI-assisted summary
Description from the seller
This auction presents a large and diverse collection of 79 vintage advertising keychains, predominantly originating from France, with several examples from Western Europe, dating mainly from the 1950s to the 1970s.
The collection offers an excellent overview of post-war European commercial advertising, featuring everyday consumer products and promotional objects that were originally produced in limited quantities and rarely preserved together in such numbers.
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Content & Notable Highlights
The lot includes a wide variety of porte-clés publicitaires, covering multiple themes and product categories:
• Food & grocery advertising (biscuits, chocolate, dairy products, spices, vinegar, beverages)
• Alcohol & aperitif brands (miniature bottles and bottle-shaped keychains)
• Household and personal care products (detergents, hygiene, daily-use brands)
• Automotive, fuel, and utility-related advertising
A major strength of this collection is the presence of numerous figurative and novelty keychains, including:
• Miniature bottles, jars, cans, and packaging
• Animals and characters (dog, bird, squirrel, human figures)
• Objects and symbols (football, boots, medals, tools, architectural motifs)
• Leather-mounted keychains with metal letters
• Metal keychains and medallions, some cast or stamped
• Mixed-material constructions typical of mid-century promotional design
The visual and material diversity makes this lot particularly attractive for collectors, decorators, and resellers.
⸻
Period & Origin
• Country: Predominantly France
• Region: Western Europe
• Period: circa 1950–1970 (some possibly slightly later)
• Era: Post-war / Mid-century consumer culture
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Materials
• Plastic and early acrylic
• Metal (aluminium alloy, zamak, brass-tone alloys)
• Leather and mixed materials
⸻
Condition
• Overall good to fair vintage condition, consistent with age and original use
• Expected signs of wear: surface scratches, patina, minor oxidation, discoloration, wear to printed inserts
• Condition varies from piece to piece, as expected in a mixed vintage lot
• No modern reproductions observed; items appear authentic and period-correct
⸻
Quantity
• 79 individual vintage advertising keychains
• Sold strictly as one complete lot
⸻
Collector’s Note
Vintage advertising keychains were utilitarian objects and were rarely preserved intentionally. Today, large mixed lots with figurative, miniature, and metal examples are increasingly difficult to find.
This collection is well suited for:
• Collectors of vintage advertising and ephemera
• Dealers and resellers
• Display, thematic curation, or selective resale
⸻
Shipping & Important Notice
Shipping is offered exclusively within the European Union (EU ONLY).
Shipping outside the EU is not available.
Reason:
Romanian customs regulations require cultural export clearance for vintage and collectible items. At present, there are no officially recognized art or antique experts available locally in Romania to perform such evaluations, which may result in delays, additional costs, or confiscation.
By placing a bid, the buyer explicitly agrees to EU-only delivery.
• Careful and secure packaging
• Tracked and insured shipping within the EU
This auction presents a large and diverse collection of 79 vintage advertising keychains, predominantly originating from France, with several examples from Western Europe, dating mainly from the 1950s to the 1970s.
The collection offers an excellent overview of post-war European commercial advertising, featuring everyday consumer products and promotional objects that were originally produced in limited quantities and rarely preserved together in such numbers.
⸻
Content & Notable Highlights
The lot includes a wide variety of porte-clés publicitaires, covering multiple themes and product categories:
• Food & grocery advertising (biscuits, chocolate, dairy products, spices, vinegar, beverages)
• Alcohol & aperitif brands (miniature bottles and bottle-shaped keychains)
• Household and personal care products (detergents, hygiene, daily-use brands)
• Automotive, fuel, and utility-related advertising
A major strength of this collection is the presence of numerous figurative and novelty keychains, including:
• Miniature bottles, jars, cans, and packaging
• Animals and characters (dog, bird, squirrel, human figures)
• Objects and symbols (football, boots, medals, tools, architectural motifs)
• Leather-mounted keychains with metal letters
• Metal keychains and medallions, some cast or stamped
• Mixed-material constructions typical of mid-century promotional design
The visual and material diversity makes this lot particularly attractive for collectors, decorators, and resellers.
⸻
Period & Origin
• Country: Predominantly France
• Region: Western Europe
• Period: circa 1950–1970 (some possibly slightly later)
• Era: Post-war / Mid-century consumer culture
⸻
Materials
• Plastic and early acrylic
• Metal (aluminium alloy, zamak, brass-tone alloys)
• Leather and mixed materials
⸻
Condition
• Overall good to fair vintage condition, consistent with age and original use
• Expected signs of wear: surface scratches, patina, minor oxidation, discoloration, wear to printed inserts
• Condition varies from piece to piece, as expected in a mixed vintage lot
• No modern reproductions observed; items appear authentic and period-correct
⸻
Quantity
• 79 individual vintage advertising keychains
• Sold strictly as one complete lot
⸻
Collector’s Note
Vintage advertising keychains were utilitarian objects and were rarely preserved intentionally. Today, large mixed lots with figurative, miniature, and metal examples are increasingly difficult to find.
This collection is well suited for:
• Collectors of vintage advertising and ephemera
• Dealers and resellers
• Display, thematic curation, or selective resale
⸻
Shipping & Important Notice
Shipping is offered exclusively within the European Union (EU ONLY).
Shipping outside the EU is not available.
Reason:
Romanian customs regulations require cultural export clearance for vintage and collectible items. At present, there are no officially recognized art or antique experts available locally in Romania to perform such evaluations, which may result in delays, additional costs, or confiscation.
By placing a bid, the buyer explicitly agrees to EU-only delivery.
• Careful and secure packaging
• Tracked and insured shipping within the EU
Details
Era
1900-2000
Title
Large Collection of 79 Vintage Advertising Keychains – France & Western Europe – c. 1950–1970
No. of items
79
Country of Origin
Europe
Condition
Good condition - used with small signs of aging & blemishes
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