V. Vercelloni - L'aventure du design: Gavina - 1988

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Virgilio Vercelloni; L'aventure du design: Gavina, hardback with dust jacket, 1st edition, 1988, French language, 220 pages, 24 × 31 cm, published by Jaca Book.

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The adventure of design: Gavina (hardcover edition)
Edited by Virgilio Vercelloni

Dino Gavina's design represents one of the most radical intellectual adventures of the 20th century, shaping itself not as mere furniture production but as a cultural operation aimed at ennobling industry through art. At the center of his vision was the concept of 'antimoda', namely the search for timeless beauty capable of withstanding the wear of commercial cycles and elevating the living space to a place of aesthetic reflection. Gavina was the first to understand that modern design could draw vital sustenance from historical avant-gardes, undertaking the revolutionary operation of recovering Marcel Breuer's Bauhaus designs to transform them into accessible luxury serial products.
This "subversive" attitude manifested itself in a constant challenge to conventions, carried forward thanks to a deep collaboration with architects and artists such as Carlo Scarpa, the Castiglioni brothers, and Kazuhide Takahama. Through his entrepreneurial ventures, from the historic Gavina SpA to Simon International, he managed to blend the rigor of functionalism with the provocation of surrealism, as demonstrated by the Ultramobile collection that transformed artworks by Man Ray and Meret Oppenheim into everyday furnishings. When the company was acquired by Knoll, his spirit did not wane, but continued to influence the international scene through Flos lighting and Paradisoterrestre's poetic approach.
Gavina design is today recognized for a formal purity that rejects decoration for decoration's sake in favor of architectural precision and a singular material sensibility. It is a heritage that lives in the continuity between the past of the great masters and a present that still questions the deeper meaning of living, making every one of its pieces a fragment of the history of Italian visual thought.

Vercelloni V.; The Adventure of Design: Gavina; Hardcover, dust jacket, 24 x 31 cm, 220 pages, language French; Milan, Jaca Book, 1988, 1st edition.

The volume is presented in excellent overall condition. Dust jacket intact. Cover well preserved. Binding firmly attached. Interior pages clean with no creases or stains. An excellent copy for collection/consultation.

Combined shipping available for multiple purchases

The adventure of design: Gavina (hardcover edition)
Edited by Virgilio Vercelloni

Dino Gavina's design represents one of the most radical intellectual adventures of the 20th century, shaping itself not as mere furniture production but as a cultural operation aimed at ennobling industry through art. At the center of his vision was the concept of 'antimoda', namely the search for timeless beauty capable of withstanding the wear of commercial cycles and elevating the living space to a place of aesthetic reflection. Gavina was the first to understand that modern design could draw vital sustenance from historical avant-gardes, undertaking the revolutionary operation of recovering Marcel Breuer's Bauhaus designs to transform them into accessible luxury serial products.
This "subversive" attitude manifested itself in a constant challenge to conventions, carried forward thanks to a deep collaboration with architects and artists such as Carlo Scarpa, the Castiglioni brothers, and Kazuhide Takahama. Through his entrepreneurial ventures, from the historic Gavina SpA to Simon International, he managed to blend the rigor of functionalism with the provocation of surrealism, as demonstrated by the Ultramobile collection that transformed artworks by Man Ray and Meret Oppenheim into everyday furnishings. When the company was acquired by Knoll, his spirit did not wane, but continued to influence the international scene through Flos lighting and Paradisoterrestre's poetic approach.
Gavina design is today recognized for a formal purity that rejects decoration for decoration's sake in favor of architectural precision and a singular material sensibility. It is a heritage that lives in the continuity between the past of the great masters and a present that still questions the deeper meaning of living, making every one of its pieces a fragment of the history of Italian visual thought.

Vercelloni V.; The Adventure of Design: Gavina; Hardcover, dust jacket, 24 x 31 cm, 220 pages, language French; Milan, Jaca Book, 1988, 1st edition.

The volume is presented in excellent overall condition. Dust jacket intact. Cover well preserved. Binding firmly attached. Interior pages clean with no creases or stains. An excellent copy for collection/consultation.

Combined shipping available for multiple purchases

Details

Number of Books
1
Subject
Applied art
Book Title
L'aventure du design: Gavina
Author/ Illustrator
V. Vercelloni
Condition
Fine
Publication year oldest item
1988
Height
31 cm
Edition
1st Edition
Width
24 cm
Language
French
Original language
Yes
Publisher
Jaca Book
Binding/ Material
Hardback
Extras
Dust jacket
Number of pages
220
Sold by
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Objects sold
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