Breda Bier XXL - Advertising sign - Metal

Original Breda Bier sign from the 1960s, painted sheet metal – horseshoe logo – 140x23 cm

Authentic Breda Bier advertising sign, likely dating to the 1960s, made of formed sheet metal and painted, complete with the characteristic original logo featuring horseshoes—an identity element of the brand and not merely a decoration—this piece is immediately recognizable and particularly sought after in the collection of Italian advertising graphics.

The sign features a deep, rich, and vibrant red background, with the words “BREDA BIER” in white, lightly raised, still clearly legible and highly visually impactful. The yellow horseshoes with dotted details are an integral part of the Breda brand and add a strong graphic personality, typical of postwar commercial communications.

Size matters but is harmonious, about 140 x 23 cm, a long, narrow format ideal for wall installations, above counters, doors, shelving, or as a centerpiece in industrial, vintage, or collectible settings. The sheet metal retains its original patina, with signs of age, abrasions, small oxidations, and paint wear consistent with the object's age, which enhance its authentic charm and tell a real story of use. On the back the raw metal is visible with surface oxidation, without modern alterations, confirming that this is an original piece and not a reproduction. It seems the red has been repainted over the years, but I cannot be certain: it has been with me for over 40 years.

The original mounting holes are present. Overall the sign is structurally sound, with graphics still bold and legible, perfect for collectors of beer memorabilia, vintage Italian advertising signs, bar décor, pubs, lofts, or themed display windows. A striking piece with strong presence, capable of transforming any space with an authentic retro look at a glance.

Please look at the photos carefully, as they are an integral part of the item description. Fast shipping with a tracking number and careful packaging.