Italy - Advertising - Postcard album (3) - 1925-1925

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Three rare original Italian advertising postcards from Excelsior for motorcycle components, designed by Lucio Venna and dating to the 1920s, all in very good condition.

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Description from the seller

Three rare original vintage advertising postcards undated relating to the Excelsior brand, dedicated to components for motorcycles.
1. “Brakes-Steering and Motorcycle Shock Absorbers Excelsior”
Illustration with a stylized motorcyclist on a red motorcycle. Graphic design in vivid colors (red, yellow, black).
At the bottom: “Studio Vanna - Innocenti - Florence. Reproduction prohibited.” circa 1920s/1930s
2. “Excelsior Autoprogressive Shock Absorbers” (2 copies). Graphic with a stylized figure inside a green gear and a mechanical representation of the shock absorber.
Printing: “Studio Venna - Innocenti - Florence. Reproduction prohibited.” circa 1920s/1930s

Lucio Venna (1897–1954) was an Italian illustrator and advertising designer. Active especially between the 1920s and 1940s, he is known for posters and postcards with a strong modernist style close to Art Deco, characterized by stylized figures, bold colors and dynamic compositions. He worked in the field of commercial and industrial advertising, collaborating with several Italian companies of the era.

Three rare original vintage advertising postcards undated relating to the Excelsior brand, dedicated to components for motorcycles.
1. “Brakes-Steering and Motorcycle Shock Absorbers Excelsior”
Illustration with a stylized motorcyclist on a red motorcycle. Graphic design in vivid colors (red, yellow, black).
At the bottom: “Studio Vanna - Innocenti - Florence. Reproduction prohibited.” circa 1920s/1930s
2. “Excelsior Autoprogressive Shock Absorbers” (2 copies). Graphic with a stylized figure inside a green gear and a mechanical representation of the shock absorber.
Printing: “Studio Venna - Innocenti - Florence. Reproduction prohibited.” circa 1920s/1930s

Lucio Venna (1897–1954) was an Italian illustrator and advertising designer. Active especially between the 1920s and 1940s, he is known for posters and postcards with a strong modernist style close to Art Deco, characterized by stylized figures, bold colors and dynamic compositions. He worked in the field of commercial and industrial advertising, collaborating with several Italian companies of the era.

Details

Era
1900-2000
Nr of items
3
Country of Origin
Italy
Subject
Advertising
Year - youngest item
1925
Year - oldest item
1925
Condition
Very good
Sold by
ItalyVerified
Private

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