Attractive Red Showa Enamel Signs Set of 3 Vintage Japanese - Advertising sign (3) - Enamel

This set of three Showa-era enamel signs features beautiful white lettering on a vibrant red background.
Two soap advertisements, symbolizing cleanliness, and a "Power in Progress" sign, supporting the city's infrastructure, create a captivating combination symbolizing the foundations of Showa-era life.

◆ADEKA Soap (Quality-Oriented)

During the post-war reconstruction period, people began to seek a "better life."
The powerful phrase "Quality-Oriented" expresses the company's commitment to providing a clean and healthy lifestyle.
These signs were displayed in pharmacies and general stores along shopping streets, bringing hope to housewives in their daily lives.

◆Health Soap (Daiyu Chemical Authorized Dealer)

The foreign word "health" denotes the modernization of hygiene.
This premium product, available only through authorized dealers, evokes a time when modern urban lifestyles were in vogue.
The Western trademark also conveys a sense of "trust and innovation," reminiscent of imported products.

◆Power Transmission (Warning Sign)

When electricity first began to reach homes in the early to mid-Showa period, these signs were displayed on utility poles and substations,
supporting Japan's transition to a new energy society.

Their peeling and rust vividly reflect the on-site atmosphere of the time,
and their "public-oriented design," distinct from private advertising, makes them valuable collectibles.

These three pieces encapsulate the core elements that supported life in postwar Japan: lifestyle, sanitation, and infrastructure.

The red enamel is a symbol of the sign culture that required high visibility,
and when hung on the wall, they evoke an overwhelming sense of nostalgia and presence, as if transported back in time to the streets of the Showa era.


[Size]
Approximately
・ADEKA Soap
43.5x11.5cm

・Health Soap
60.5x11.8cm

・Power Transmission
30x9cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

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