Mickey Mouse, Swatch x Disney x Keith Haring - 1 Watch - 2021

For Auction: Swatch x Keith Haring x Disney "Mouse Marinière" GZ352 – Limited Collaboration Edition

An extraordinary triple collaboration bringing together three cultural icons: Swiss watchmaker Swatch, legendary pop artist Keith Haring, and Disney's most beloved character, Mickey Mouse. Released in January 2021, this special edition celebrates Haring's lifelong passion for Mickey Mouse through his distinctive artistic vision.

Model Details:

Model: GZ352 "Mouse Marinière"
Collection: Keith Haring x Disney Mickey Mouse
Year: 2021
Size: 34mm Gent
Movement: Swiss quartz
Water Resistance: 30 meters (3 bar)
Case: Clear transparent plastic
Strap: Silicone with red and white stripes

Artistic Innovation:

The "Mouse Marinière" showcases an ingenious double-layered design that creates stunning visual depth. Keith Haring's iconic illustration of Mickey Mouse is printed directly onto the crystal glass, appearing to float above the red and white striped dial beneath. This clever layering technique produces a three-dimensional illusion as the watch moves, bringing Haring's characteristically bold line work to life.

The dial stripes are inspired by Mickey's famous red shorts, one of the most recognizable elements of the character's design. The transparent case allows the artwork to be appreciated from multiple angles, while simple hour markers ensure easy time reading without distracting from the artistic statement.

Design Features:

The silicone strap continues the marinière theme with bold red and white horizontal stripes covering half the band, while the other half features solid red with white underside. The black buckle provides contrast, while two distinctive strap loops bear the official Disney logo and Keith Haring's signature, authenticating this prestigious collaboration.

The red packaging features Haring's Mickey artwork in black alongside both Disney and Keith Haring branding, making this a complete collector's piece even before opening.

The Collaboration Legacy:

This marks Swatch's second collaboration with the Keith Haring Studio, following their groundbreaking 1986 partnership. Keith Haring, the revolutionary 1980s New York street artist and social activist, was known for his graffiti-esque pictograms featuring bold lines, vibrant colors, and messages promoting love, unity, and social justice. He frequently incorporated Mickey Mouse into his work, viewing the character as a universal symbol of joy and childhood innocence.

Haring's untimely death in 1990 at age 31 from AIDS-related complications only amplified his cultural significance. His work continues to inspire new generations, and this Swatch collaboration introduces his artistic vision to contemporary audiences through one of the world's most accessible luxury watch brands.

Disney Context:

Mickey Mouse, created in 1928, remains one of the most recognizable pop culture icons worldwide. His simple yet distinctive silhouette has been reinterpreted by countless artists over nearly a century, but few collaborations match the cultural significance of Haring's bold, energetic renditions. This watch represents the intersection of street art, high fashion, and classic animation.

Original Packaging:

Comes in distinctive red sleeve packaging featuring Keith Haring's Mickey Mouse artwork and official branding from all three collaborators. The presentation immediately identifies this as part of the exclusive collection.

Condition:

New, unworn condition with all original packaging, tags, and documentation intact. Watch has never been sized or worn. Strap shows factory-fresh condition with no signs of use.

Perfect for Disney collectors, Keith Haring enthusiasts, contemporary art fans, Swatch completists, or anyone seeking wearable art that celebrates three cultural icons in one extraordinary timepiece!