Written by Simone | 13th June 2019
Even if you’re perfectly happy with your sales numbers, there’s always room for improvement and small changes can make a big difference. Here are some of our tips and tricks for increasing your sales.
1. Seller username
Which shop would you rather buy a watch from user12345 or VintageWatchesUK? Seller usernames that are either hidden or generic (e.g. ‘user12345’) could impact how your shop is perceived. In a time where the internet is overflowing with bots and trolls, names like this are often viewed with suspicion. The bad news is, roughly 10% of the lots up for auction are sold by sellers with an anonymous username like this. And the number is growing by approximately 1% per month. The good news: you can change your username at any time in your user settings. Now the only thing you need is a flash of inspiration.
2. Sharing is caring
By being active on social media you can let your friends, family and other followers know you are selling. You could use your personal account, or even open up a separate business account. You can tell the stories behind the objects you're selling. Presenting your account as a combination of a shop and a mailing list (with regular updates) will give you more credibility, and you might find some new buyers along the way. You can find an overview of your shareable lots by clicking your username on a live lot.
3. Feedback score
Perhaps one of the most important numbers as a seller on Catawiki is your feedback score. A high feedback score reflects well on you and will boost your sales, a negative feedback score can do the exact opposite. Your feedback score is based on a couple of things. Your seller dashboard will show your overall feedback score, provided you have received at least five pieces of feedback. This score is the percentage of positive feedback across all non-neutral feedback you have received. Neutral feedback you have received is not included in this calculation. Fast shipping, nice packaging and responding quickly to buyer’s messages can be important factors for your feedback score. You should also set the right expectations with the description so that the buyer is not disappointed when an item that was supposed to be in excellent condition actually has some signs of usage.
4. Become a top seller
This is more of a long-term strategy that will only work for you if you are willing to put in the hard work and time: earning the ‘top seller’ badge. You can become a top seller if you have fully processed one hundred orders (cancelled orders do not count), you have received at least five positive feedback responses, and you have a feedback score of at least 98%. It takes time, but it’s worth it.