Swatch “Daimler Chrysler” GZ157 – 1996 Rare Staff-Issued Merger Commemorative Swiss Watchmaking Meets Automotive Ambition Presenting a brand new, unworn Swatch Quartz “Daimler Chrysler” GZ157, a distinctive collector’s piece merging Swiss precision with a pivotal, controversial chapter in automotive history. Key Features • Model: Swatch GZ157 “Daimler Chrysler” • Year: 1996 (D.C. 1996) • Condition: Factory new, sealed in original hard case packaging • Movement: Swiss Quartz, skeleton dial displaying the internal mechanism • Colorway: Transparent with yellow and blue design, reflecting the corporate branding of the era Exclusive Staff Commemoration This limited-edition Swatch watch carries unique provenance: it was issued directly to Daimler-Benz and Chrysler employees to commemorate the launch of the DaimlerChrysler merger. At the time, these watches were not available for retail purchase; instead, they were distributed as commemorative gifts marking the first day of the historic union, making them especially rare among automotive collectibles. In some cases, shareholders received them as well, further confirming their authentic role as internal memorabilia. Automotive & Corporate History Billed as a “merger of equals,” Daimler-Benz and Chrysler’s 1998 alliance was meant to create a global giant by fusing German engineering prowess with Detroit’s innovative spirit. The optimism was palpable—symbolized by gifts like this Swatch—but reality proved starkly different. Culture clashes, strategic missteps, and lasting financial losses turned the merger into one of the most studied failures in modern corporate history. Daimler later sold off Chrysler, but the era remains a legendary, if cautionary, tale. Collector’s Significance • Firsthand Witness: As a staff-issued artifact, this Swatch connects you directly to those who lived through one of automotive history’s most ambitious (and fraught) ventures. • Unworn & Boxed: Extremely scarce in pristine, original packaging—ideal for serious watch collectors or automotive historians. • Symbolic Value: A tangible piece of history representing corporate ambition, optimism, and lessons learned. Auction Highlights • True limited edition, never sold to the public • Pristine, untouched condition; factory-sealed • Iconic talking point for any automotive or executive memorabilia showcase Own a Timepiece That Tells More Than Time. This piece is sold as automotive memorabilia. While the watch is in very good condition, it is worn at the buyers risk, as the plastic is known to degrade over time. This Swatch “Daimler Chrysler” GZ157 is more than a watch—it’s a witness to an era when two industry giants dared to dream big. A rare opportunity for collectors and enthusiasts to secure a genuine piece of automotive and business legend.