Book new still in publisher's shrinkwrap plastic; images taken from publisher, that notes: "One of the most well-known of Ruscha's books from that early period is Every Building on The Sunset Strip, showing a famous stretch of real estate along Sunset Boulevard in Los Angeles, published in 1966. In July, 1973 he followed the same procedure while documenting Hollywood Boulevard. Loading a continuous strip of 33 feet of Ilford FP-4 black & white 35mm film into his motor-drive Nikon F2 and then mounting it on a tripod in the bed of a pickup truck, he drove back and forth across the 12 miles of the street shooting, frame-by-frame, both the north and south sides of its entire length. The negatives were developed, contact sheets were made, and the materials were placed in storage. Thirty years later, in 2003, a digital record of Hollywood Boulevard was created and it served as a reference guide for the traditional film/still documentary of 2004. For this shoot, the same type of camera equipment was used to re-photograph the street on 35mm color-negative film. The resulting material of both shoots — 4500 black & white and 13,000 color images — have been scanned and digitally composed into four panoramics of the complete 12 miles. In THEN & NOW, the original 1973 North side view is shown along the top of the page and juxtaposed with its 2004 version underneath. Along the bottom of the page, you find the original 1973 South side view shown upside down, also juxtaposed with its 2004 version. The panoramics face each other and they are aligned."