Societa Agricola Nativ (often shortened to "Nativ") is a southern Italian wine brand established by enologist Mario Ecorino and his wife Roberta Pirone. The winery is headquartered just east of Naples, in the heart of the Campania region, but produces wines from across southern Italy. The brand was established in 2008 and, with a focus on export, its wines are often found in international markets – especially in the US and China. A wide portfolio of labels are produced spanning still red, rosé and white wines as well as sparkling bottles. Wines produced include the likes of Fiano di Avellino, Greco di Tufo, Irpinia, Irpinia Campi Taurasini and Taurasi, among others. In some markets, the Nativ brand also spans wines from further afield, including Primitivo from Puglia and Nero d'Avola from Sicily.