Presented for auction by Second Vintage This exceptional mid-century timepiece exemplifies the golden era of American watchmaking design, combining robust mechanical engineering with highly refined aesthetics. Crafted by Bulova in 1966, this automatic model features a striking crosshair dial, a beautifully integrated date magnifier, and a high-jewel movement that positioned it as a premium offering of its time. With its sharp stainless steel case and beautifully preserved sunburst finish, this watch offers an outstanding opportunity to acquire a mechanically sound and visually captivating piece of horological history. Brand: Bulova Model: Automatic 23 Jewels Reference Number: 4715 Serial Number: 134715 Movement: Bulova Caliber 11 ALACD, 23 Jewels, Automatic Dial: Silver sunburst with crosshair motif, applied faceted indices, and framed date window; exceptionally clean vintage condition Case Size: 35 mm (excluding the crown) Case Material: Stainless Steel Production Year: 1966 Condition: Excellent vintage condition with a beautifully preserved dial and sharp case lines Dial and Hands The dial is a masterclass in 1960s graphic design, featuring a brilliant silver sunburst finish that catches the light dynamically from every angle. A precise, fine black crosshair motif intersects the center, anchoring the layout and adding a sophisticated technical appeal. The hours are marked by applied, faceted block indices that provide excellent depth, complemented by the applied metallic "BULOVA" logo at the top. At the three o'clock position, a framed date aperture is perfectly magnified by a distinctive, rectangular cyclops integrated into the crystal. The dial text, including "AUTOMATIC 23 JEWELS" and "SWISS" at the bottom, remains incredibly crisp and fully intact. Condition-wise, the dial is remarkably well-preserved, showing only the faintest, microscopic signs of age-consistent patina upon close inspection, free from distracting moisture damage or heavy spotting. The dauphine-style hour and minute hands feature a central black accent line, showing light, honest oxidation that perfectly matches the vintage character of the piece, while the slender sweep seconds hand reaches precisely to the outer minute track. Case and Crystal The 35-millimeter stainless steel case features a timeless, well-proportioned silhouette with a smooth polished bezel and elegantly tapered lugs. The transition between the case flanks and the lugs remains well-defined, indicating that the watch has been carefully worn and preserved over the decades. The original Bulova-signed crown is present and features sharp, easily grippable fluting. Turning the watch over reveals a screw-down caseback adorned with the iconic Bulova waterproof ballerina/diver motif, which remains crisp and deep. The inside of the caseback is stamped with the "M6" date code, accurately dating the watch's production to 1966. The case exhibits honest, age-appropriate handling marks and light superficial scratches, but retains its structural integrity and handsome vintage charm. The watch is fitted with a domed acrylic crystal featuring an internal rectangular magnifier over the date, which remains clear and free of deep gouges or structural flaws. Movement Powering this timepiece is the Bulova Caliber 11 ALACD, a highly regarded automatic movement featuring 23 jewels for reduced friction and enhanced longevity. The movement presents beautifully, with its distinctive rotor signed in gold-filled lettering, "BULOVA WATCH CO. 11 ALACD" and "23 JEWELS TWENTYTHREE." The visual condition of the caliber is exceptionally clean, showing bright surfaces and well-preserved components throughout. Performing well within expected vintage tolerances; running strong and steady. Timegrapher results indicate +17 to +22 s/day. Strap The watch is paired with a period-correct black textured leather strap, featuring contrasting brown stitching that beautifully complements the warm tones of the dial and the vintage aesthetic of the watch. It is secured with a classic stainless steel pin buckle. Condition This Bulova is presented in excellent vintage condition. The dial stands out as a particular highlight, remaining exceptionally clean and vibrant with its sunburst finish and sharp crosshair printing. The case shows normal, honest wear consistent with a watch from 1966, without any signs of heavy over-polishing. The movement is clean, operational, and running strong. Dimensions Case Size: 35 mm (excluding the crown) Remarks With its distinctive crosshair dial, high-jewel automatic movement, and classic mid-century proportions, this Bulova is a versatile and highly collectible timepiece. The presence of the original signed crown, the crisp caseback engraving, and the beautifully integrated date magnifier make it a standout addition to any vintage watch collection, perfectly suited for both formal and casual daily wear. History Founded in 1875 by Joseph Bulova in New York City, Bulova grew to become one of the most innovative and prominent watchmakers of the 20th century. By the 1960s, the company was at the height of its mechanical prowess, producing highly reliable, multi-jewel automatic movements that rivaled their Swiss counterparts. The introduction of their 23-jewel automatic calibers marked a commitment to durability and precision, designed to withstand the rigors of everyday mid-century life. Bulova also implemented a highly logical dating system, using a letter and number combination to indicate the exact year of production, making pieces like this 1966 "M6" model highly traceable and historically satisfying for modern collectors. Payment and Shipping Payment must be completed within 1–3 days after purchase. Your watch will be professionally and very securely packaged, and shipped with tracking and insurance for your peace of mind. We ship via fast express service, with typical delivery in 1–4 business days (destination dependent). Note that with vintage watches, minor signs of wear, aging, or imperfections may be present and are considered normal for watches of this age. Please review all photos carefully before bidding. We strive to photograph each watch from multiple angles for the most accurate representation. The photos form an important part of the description. If there are any concerns of functionality or defects after delivery, make sure to contact us within 3 days of receiving the watch so we can assist you. As with all vintage watches, water resistance is not guaranteed. If you have any questions, feel free to contact us after the auction ends. / Second Vintage SKU: BUL-BAJ-0006