Nº 100216071

Rolex - Rolco ( rolex company)- Art Deco - two tone salmon dial - 925 - Unisexe - 1900-1949
Nº 100216071

Rolex - Rolco ( rolex company)- Art Deco - two tone salmon dial - 925 - Unisexe - 1900-1949
History of the model.
ROLCO,was In the 1920s-1940s what tudor is for rolex now more or less. After Marconi and Unicorn, Wilsdorf began to employ more distinctive names such as ROLCO, Oyster Watch Company, and several others. One of the well-known names among these is Tudor, which is discussed separately.
It was never a secret that watches under the Marconi, Unicorn, etc., brands were produced for the Rolex Watch Company. However, they were not explicitly labeled as Rolex watches and typically lacked the "Rolex" branding. This subtle distinction was part of Wilsdorf's marketing strategy, and he was adept at manipulating names and brands to shape perceptions. A similar approach was used by Omega with Tissot in Brazil during an economic downturn in 1935.
the result of a legendary collaboration between Rolco and Rolex. Founded in the 1920s, Rolco quickly gained a reputation for its innovative designs and exceptional manufacturing quality. In search of watchmaking perfection, Rolco found an ideal partner in Rolex, renowned for its unmatched expertise and attention to detail.
Around 1945 all the other brand names except for Tudor were dropped, and eventually Tudor was floated off as a separate company.
> 0. GENERAL INFO:
*Open to offers. If you live outside the European Union, contact us for an offer
*Video footage of the watch available upon request.
- Plenty of references here
*We are a Boutique-watch Business, that focus on - rare - singular - and different watches.
.
This is an extremely rare piece
-> A. CONDITION;
* watch has been Recently Serviced and tested.
*1 year warranty.
*We are watch collectors and curators with own watchmaker.
*watch not polished as far as we know.
* original dial las far as we know.
* light scratches on dial case and crystal due to aging.
C. SPECS:
Dial: 2 tone dial signed Rolco Swiss Made with Blue steel lume filled ‘baton’ hands, applied unique Arabic numerals, rail track chapter ring dominates the outer featuring minute indices.
Original Crystal: Acrylic dome crystal in good condition.
Original Rolex Case: Rare 29mm width x 29mm length Chromium plated Nickel steel cushion case with fixed bezel and lugs.
Original Case Back Cover Inner: Signed Rolex SA Stainless Steel Back, (serial numbered) 608 592 along with reference number 250.
Original Movement: Calibre 59 Signed Rolex Geneve under the dial (please see photo) 15 Rubies Swiss Made
Crown/Winder: Unsigned service replacement crown. Rolco watches of the era were fitted with unsigned crowns.
Strap/Band Buckle: A newly fitted aftermarket brown leather strap with generic buckle.
CONDITION REPORT: subjective to me as a collector:
Watch has minimal scratches due to being vintage in case, bezel and back case, as well as crystal and dial . nothing to worry about.
glass in good condition 9,5 of 10
Case 9, 75/10
Bezel 9,75/10
Belt/bracelet slight scratches 9/10 mint generic bracelet.
Dial in good condition 8,5/10
Buckle/buckle slight scratches 9/10.
D. SCOPE OF DELIVERY:
*watch
*complimentary straps. replacement
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We are watch collectors by heart, and passionate curators
We offer rare , different and singular watches
We take care of the watch, as if it was for us.
1 year warranty.
We ship our watches from Madrid, Spain.
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IMPORTANT INFORMATION:
* read description carefully.
* Watch is sold according European Union Tax Margin Scheme
* Buyer has to pay taxes if buying outside the European Union.
- If in Canary Islands, taxes also apply.
* Photos are part of description, please watch carefully.
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