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Alfonso Minondo

Now available at auction from Second Vintage

This Rado Scheidegg is a captivating representation of 1970s watchmaking, showcasing the brand's fearless approach to texture, color, and case geometry. During this era, Rado became famous for pushing the boundaries of traditional design, and this particular model stands out with its mesmerizing, deeply textured dial and robust cushion-shaped case. It offers a distinct mid-century aesthetic that is highly sought after by collectors who appreciate watches with undeniable character and wrist presence.

Brand: Rado
Model: Scheidegg
Serial Number: 11014
Movement: Automatic ETA Caliber 2824, 25 Jewels
Dial: Brown woodgrain textured dial with applied faceted indices and rotating Rado anchor logo, presenting in exceptionally clean condition with no visible spots or damage
Case Size: 35 mm (excluding the crown)
Case Material: Stainless Steel
Production Year: 1970s
Condition: Good vintage condition with a beautifully preserved dial and honest surface wear on the case

Dial and Hands
The dial of this Scheidegg is a visual triumph, featuring a striking brown finish with a heavy linear texture that mimics the look of woodgrain or a tiger-eye stone. This dynamic surface plays beautifully with the light, providing a rich backdrop for the applied architectural elements. The dial is furnished with prominent, faceted block indices that feature black center striping, perfectly matched by the silver-tone baton hands with their own black stripes and white inserts. At the twelve o'clock position, the iconic Rado rotating anchor logo sits proudly against a deep red background, while a silver-framed date window at three o'clock displays striking red numerals. A careful inspection of the dial reveals it to be in outstanding condition. The printed "SCHEIDEGG" and "SWISS MADE" text remains crisp and fully intact, and the dial surface is remarkably clean, showing no signs of moisture damage, spotting, or discoloration.

Case and Crystal
The 35mm stainless steel cushion case perfectly encapsulates the design ethos of its time. The upper surface of the case is finished with a heavy directional brushing that radiates outward, creating a strong contrast with the polished case flanks. The watch is fitted with its original signed crown, featuring the Rado anchor motif. The case remains in good vintage condition, displaying honest signs of wear including surface scratches, scuffs, and minor dings along the polished sides and brushed top, fully consistent with a well-enjoyed vintage timepiece. The dial is protected by a raised crystal with a distinctive faceted and beveled form, adding further depth and dimension to the watch's profile. Turning the watch over reveals a screw-down stainless steel caseback, sharply engraved with the classic Rado Water-Sealed medallion featuring three seahorses, alongside the serial number. 

Movement
Powering this timepiece is a Swiss-made automatic movement, clearly identifiable as an ETA Caliber 2824 stamped beneath the balance wheel. The movement features 25 jewels and is equipped with a distinctive grid-textured rotor signed by Rado. The caliber presents cleanly upon visual inspection. Running in vintage operational condition. Maintains the authentic mechanical character of the era. The timegrapher results indicate a performance of +60 to +65 seconds per day. 

Strap
The watch is paired with a handsome black leather strap featuring an embossed alligator grain pattern and contrasting white perimeter stitching. The strap complements the vintage aesthetic of the cushion case and provides a comfortable fit for daily wear.

Condition
This Rado Scheidegg is presented in good vintage condition. The case exhibits normal vintage wear, with moderate surface scratches and small marks that speak to its authentic history, while maintaining its original geometric lines and brushed finishes. The true highlight is the dial, which remains in exceptionally well-preserved condition, free from the spotting or degradation often found in watches of this age. 

Dimensions
The stainless steel case measures 35 mm in diameter, excluding the signed crown. The cushion case design provides a substantial and comfortable presence on the wrist.

Remarks
With its unmistakable dial texture and classic cushion case, this Rado Scheidegg is a fantastic find for the vintage enthusiast. It delivers a unique aesthetic experience that modern timepieces rarely replicate, making it an excellent conversation piece and a worthy addition to any collection focused on 1970s design.

History
Founded in Lengnau, Switzerland, Rado initially operated as the Schlup & Co. watchmaking factory before launching its own brand name in the 1950s. By the 1960s and 1970s, Rado had carved out a unique niche in the Swiss watch industry by experimenting with unconventional case shapes, scratch-resistant materials, and highly distinctive dials. Models like the Scheidegg reflect this era of creative freedom, utilizing bold textures and signature elements like the rotating anchor logo to differentiate Rado from its more conservative Swiss contemporaries.

Payment and Shipping
Payment must be completed within 1–3 days after purchase.
Your watch will be professionally and very securely packaged, and shipped with tracking and insurance for your peace of mind. We ship via fast express service, with typical delivery in 1–4 business days (destination dependent).
Note that with vintage watches, minor signs of wear, aging, or imperfections may be present and are considered normal for watches of this age.
Please review all photos carefully before bidding. We strive to photograph each watch from multiple angles for the most accurate representation. The photos form an important part of the description.
If there are any concerns of functionality or defects after delivery, make sure to contact us within 3 days of receiving the watch so we can assist you.
As with all vintage watches, water resistance is not guaranteed.
If you have any questions, feel free to contact us after the auction ends.

/ Second Vintage

SKU: RAD1A35RGE000

Automatico - Acciaio inossidabile

Rado - Scheidegg - Senza prezzo di riserva - 11014 - Uomo - 1970-1979 

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Rado - Scheidegg - Senza prezzo di riserva - 11014 - Uomo - 1970-1979

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