Arthur Zelger - Alpina-Offset - Innsbruck 1976 – XII Olympische Winterspiele Affiche officielle, Autriche - 1970s

Original official poster created for the XII Winter Olympic Games in Innsbruck 1976, one of the most iconic graphic designs in modern Olympic history.

This poster, with its minimalist and symbolic design, combining the Olympic rings with stylized architecture and dynamic chromatic lines, is the work of Austrian graphic designer Arthur Zelger, a major figure in Olympic graphic design of the 1970s.
His work for Innsbruck 1976 is now recognized as a reference in modernist institutional design applied to sports events.

The poster was printed in Austria by Alpina-Offset, Innsbruck, and published by the Committee of the Organizing Committee of the 1976 Winter Olympic Games.
It is an original from a specific period, not a later reproduction.

Highly sought after by collectors of:
Olympic posters
International graphic design (1970s)
History of Sport and the Olympic Games
Modernist institutional graphic design

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Details
Event: 12th Winter Olympic Games
Location: Innsbruck, Tyrol, Austria
Year: 1976
Artist / Designer: Arthur Zelger
Publisher: Organizing Committee of the 1976 Winter Olympics
• Impression: Alpina-Offset, Innsbruck
• Technique: impression offset
Origin: Austria
Dimensions: 82 × 59 cm
Print: original from the period
Unframed poster for sale