TAG Heuer - 'Link' - GMT - Automatic Calibre 7 - Ref. No: WAT201A.BA0951 - Men - 2010-2020

Welcome to my Top Swiss Wrist Watches Boutique:

Edouard Heuer founded his watch manufacture in 1860 in Saint-Imier. In 1867 the company moved to Bienne, and the series production of chronographs began in 1882, as Heuer receives the first patent for a timer mechanism. In 1887, Heuer invented the oscillating pinion, which is still used today by well-known watch brands. This heritage is reflected in period advertisements, which note that the company is a specialist in simple and complicated chronographs and repeaters, as well as jewels for watches and jewelry.
Heuer's sons, Charles-Auguste and Jules-Edouard Heuer, took over the management of the company in 1891, with the name of the firm changing to Edouard Heuer & Co. by 1895. Later, Charles-Edouard Heuer continues the family legacy.
In 1911, Heuer presented the first board chronograph for vehicles, called “Time of Trip”. By 1913, the company was advertising the production of bracelet watches with 11 and 13 ligne movements as well as 19 ligne pocket watches.
But Heuer's primary product was stopwatches. The company patented and produced the “Micrograph” in 1916, the world's first stopwatch with a precision of 1/100 seconds. And the company was the official timekeeper at the 1920 Olympics in Antwerp. It was also timekeeper in 1924 and 1928, as well as at numerous ski races. In 1933 Heuer developes the first board watches for racing cars and in the same year the legendary stopwatch Autavia. The first use of the familiar pentagonal logo came in the 1930s, with use in advertisements by 1934.
Since founded in 1860 by Edouard Heuer, company have been responsible for remarkable watch-making achievements.
A company slogan of TAG Heuer is "Don't Crack Under Pressure". The slogan was originally introduced in 1991.
• The collection began in 1987 as the S/el — short for Sport / Elegance.
• Its defining feature was the signature S-shaped bracelet links, which gave the watch both a bold look and exceptional ergonomic comfort on the wrist.
• The design was created to bridge the gap between a sport watch and a dress watch — rugged enough for daily use, yet refined in appearance.
• In 1999, TAG Heuer renamed the S/el collection to Link, a name that refers directly to the bracelet’s distinctive double S-shaped links.
• The redesign included subtle but significant stylistic changes:
o Case and bracelet edges became slightly squared off
o The dial saw different hands and new markers
o The “Link” name finally began appearing on dials (around 2002).
• It remained true to its dual purpose: an elegant yet sporty timepiece, ready for active lifestyles and refined settings alike.
During this era, the Link was TAG Heuer’s best-selling model, helping sustain the brand as it navigated the late 20th century and early 2000s.
TAG Heuer partnered with major figures and athletes to boost the Link’s profile:
• Ayrton Senna was associated with the S/el and early Link era, sporting the watches at his World Championship campaigns.
• Later global ambassadors included Tiger Woods, inspiring special editions tied to his partnership with the brand.
These relationships strengthened the Link’s sporty credentials and widened its appeal beyond traditional enthusiasts.
The Link line continued to evolve through the 2000s, with updates that included:
• A more polished and refined design in 2004, pushing it further toward the luxury segment.
• Mechanical automatic movements becoming more prevalent in the collection.
• Chronograph models with improved bezels and more elegant pushers.
• A broader range of sizes and styles, including quartz and automatic options.
In 2016, TAG Heuer began a modern revival of the Link:
• First updated was the Link Lady series, with a contemporary case design and refined bracelet lines.
• In 2017, the design language expanded to the men’s range, featuring more integrated, ergonomic bracelets and updated cases. Today’s Link collection continues this blend of sportiness and dress appeal, often showcased in cleaner, more sophisticated designs that honor the original ethos.
• Iconic bracelet: The double S-shaped bracelet remains perhaps the Link’s most celebrated and recognizable feature.
• Commercial success: Over two million S/el and Link watches were sold in the first 20 years of the line’s existence — making it one of TAG Heuer’s most significant collections.
• Blend of sport & elegance: Its design philosophy continues to appeal to buyers seeking a watch that’s both comfortable for daily wear and stylish enough for more formal occasions.

Movement:
- self-winding calibre 7
- 21 jewels
- 42 up to 46 hours power reserve
- vibrations: 28.800 A/h, 4 Hz
- rapid date correction
Case:
- 316L stainless steel
- polished/fine brushed
- diameter: 42,5mm excl. crown, 45,5mm incl.
- 11,9mm thick
- length: 46,3mm lug to lug
- unique No: WR****1 (for buyer only), best confirmation of authenticity
- optimal ergonomics and finishing
Sapphire crystal:
- anti-reflective coating
Bezel:
- 316L stainless steel
- polished
- fixed
- multilayer
Crown:
- 316L stainless steel
- polished
- screwed down
- raised logo shield
- push/pull
- special "Link" shape
Case-back:
- see through sapphire crystal
Dial:
- black matte
- vertical guilloched
- polished hands and hour batons
- luminescent hands, hour markers and Arabic numerals (inner rim)
- central running seconds hand, polished
- GMT hand with chic red tip
- date window at 06:00 o'clock
- TAG Heuer logo at 12:00 o'clock
- minute and second markers along the outer rim
Bracelet:
- original TAG Heuer Link
- 316L stainless steel
- brushed
- length: ca. 18cm incl. wristwatch itself
- width: 20mm by lugs, 19mm by clasp
Clasp:
- 316L stainless steel
- brushed
- two security pushers
- deployment
- raised logo shield
Water-resistance: 10ATM/100meters/330feet
Weight: 140 grams
Distinctive design.
High recognition value.
Distributor's stock: the card isn't stamped.
For watches older than two years, “original warranty” means that the warranty card is included.
Excellent condition, never worn: the wristwatch comes from luxury watch-shop showcase; thеrefore, the bracelet is slightly shortened to fit the size of the display stand. Every morning the watch was put on the stand in the shop window, every evening it was removed from the window.
General professional pre-sale service was made in December 2025: the watch is keeping good time and working perfectly.
My personal authenticity and quality warranty: you will get warranty card (as pictured), fully completed, stamped and signed.
Insured, registered shipping worldwide with DHL Express: it’s not cheap, but fast and reliable, two days in Europe, three days worldwide.

Everything you see in my pics is included in the package that you'll receive.

NO EXTRA COSTS for EU Buyers.

Christmas and New Year are approaching—a time for giving and receiving gifts.
And what could be more enjoyable than a chic and stylish 'Link' wrist watch?