Walt Disney - The Sword in the Stone - 1980s
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Original 1980s Walt Disney home video promotional poster for The Sword in the Stone (1964), size 66 × 102 cm, offset lithography, folded and in B+ (good with small imperfections) condition, produced for in-store display as part of The Classics series by Walt Disney Productions in the United States.
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Description from the seller
Original Walt Disney video re-release promotional poster for The Sword in the Stone (1964), the classic animated fantasy adventure directed by Wolfgang Reitherman, based on the novel by T. H. White.
This poster was produced in the 1980s for home video and video rental store promotion, as part of Disney’s “The Classics” branding campaign, and was intended for in-store display, not theatrical cinema use.
Artwork & Design
The artwork features one of the most iconic images in Disney animation history: young Arthur (“Wart”) pulling the sword from the stone, bathed in magical light, while Merlin, Archimedes, and the supporting characters look on in awe.
This design closely follows the classic Disney illustrated style, with soft airbrushed shading and a painterly finish typical of 1980s Disney promotional artwork, rather than the flatter offset designs of earlier theatrical posters.
The inclusion of “The Classics” Walt Disney Home Video logo clearly identifies this as a post-theatrical re-release, created during Disney’s early push to establish its animated features as collectible “classics” for home audiences.
Film Significance
Released in 1964, The Sword in the Stone is one of Disney’s most enduring animated features, blending medieval legend, fantasy, and humor.
Directed by Wolfgang Reitherman, the film represents the late Walt Disney era and was among the last animated features released during Disney’s lifetime. Its whimsical tone, memorable characters, and magical set-pieces have made it a staple of Disney’s animation legacy.
The film’s resurgence in the 1980s home video era introduced it to a new generation, making promotional material from this period increasingly collectible today.
Format & Origin
Country: USA
Year: c. 1980s
Original video re-release / rental store poster
Size: approx. 26 × 40 inches (66 × 102 cm)
Studio: Walt Disney Productions
Series: The Classics (Walt Disney Home Video)
Printing: Offset lithography
Folded: Yes (as issued)
This poster was not sold commercially and was supplied directly to video rental stores for promotional display.
Printing & Paper
Period-correct offset printing
Semi-gloss paper stock typical of 1980s Disney promotional posters
Strong color saturation and clean illustration detail
Original factory fold lines present
Condition
Very good vintage condition.
Original folds from distribution
Light handling wear consistent with age
No major tears, losses, or restoration
Image area remains clean and highly displayable
Please review photos carefully for exact condition.
Collector’s Importance
While not a theatrical one-sheet, original Disney 1980s home video promotional posters have become increasingly sought after, especially for major animated classics.
This example is particularly appealing to collectors of:
Walt Disney animated classics
The Sword in the Stone memorabilia
Disney home video & VHS era ephemera
1980s Disney promotional artwork
Fantasy & animation collectors
These posters bridge the gap between theatrical history and the rise of Disney’s home video empire, marking a pivotal moment in Disney collecting.
Shipping
Poster will be shipped flat between rigid protective cardboard layers to preserve folds and prevent damage during transit.
Original Walt Disney video re-release promotional poster for The Sword in the Stone (1964), the classic animated fantasy adventure directed by Wolfgang Reitherman, based on the novel by T. H. White.
This poster was produced in the 1980s for home video and video rental store promotion, as part of Disney’s “The Classics” branding campaign, and was intended for in-store display, not theatrical cinema use.
Artwork & Design
The artwork features one of the most iconic images in Disney animation history: young Arthur (“Wart”) pulling the sword from the stone, bathed in magical light, while Merlin, Archimedes, and the supporting characters look on in awe.
This design closely follows the classic Disney illustrated style, with soft airbrushed shading and a painterly finish typical of 1980s Disney promotional artwork, rather than the flatter offset designs of earlier theatrical posters.
The inclusion of “The Classics” Walt Disney Home Video logo clearly identifies this as a post-theatrical re-release, created during Disney’s early push to establish its animated features as collectible “classics” for home audiences.
Film Significance
Released in 1964, The Sword in the Stone is one of Disney’s most enduring animated features, blending medieval legend, fantasy, and humor.
Directed by Wolfgang Reitherman, the film represents the late Walt Disney era and was among the last animated features released during Disney’s lifetime. Its whimsical tone, memorable characters, and magical set-pieces have made it a staple of Disney’s animation legacy.
The film’s resurgence in the 1980s home video era introduced it to a new generation, making promotional material from this period increasingly collectible today.
Format & Origin
Country: USA
Year: c. 1980s
Original video re-release / rental store poster
Size: approx. 26 × 40 inches (66 × 102 cm)
Studio: Walt Disney Productions
Series: The Classics (Walt Disney Home Video)
Printing: Offset lithography
Folded: Yes (as issued)
This poster was not sold commercially and was supplied directly to video rental stores for promotional display.
Printing & Paper
Period-correct offset printing
Semi-gloss paper stock typical of 1980s Disney promotional posters
Strong color saturation and clean illustration detail
Original factory fold lines present
Condition
Very good vintage condition.
Original folds from distribution
Light handling wear consistent with age
No major tears, losses, or restoration
Image area remains clean and highly displayable
Please review photos carefully for exact condition.
Collector’s Importance
While not a theatrical one-sheet, original Disney 1980s home video promotional posters have become increasingly sought after, especially for major animated classics.
This example is particularly appealing to collectors of:
Walt Disney animated classics
The Sword in the Stone memorabilia
Disney home video & VHS era ephemera
1980s Disney promotional artwork
Fantasy & animation collectors
These posters bridge the gap between theatrical history and the rise of Disney’s home video empire, marking a pivotal moment in Disney collecting.
Shipping
Poster will be shipped flat between rigid protective cardboard layers to preserve folds and prevent damage during transit.
Details
Era
1900-2000
Designer/Artist
Walt Disney
Poster title
The Sword in the Stone
Subject
Art, Movie Theater
Estimated Period
1980s
Country of Origin
United States
Condition
B+ (good - small imperfections)
Nr of items
1
Height
66 cm
Width
102 cm
Autographed by a famous person
No
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