Merchandise figure - Wood - 1950-1960

Johnnie Walker wooden figure

This is an interesting object. Although the figure immediately evokes the famous Johnnie Walker 'Striding Man', the details and finish diverge from the standard promotional items you usually see.

Features of the 'Striding Man'
The design is based on Tom Browne's original sketch from 1908. The clothing is classic for a 19th-century dandy:
• Red cardigan and a top hat.
• White riding pants with black boots with a red wrap.
• Posture: The big step forward stands as a symbol for the slogan "Keep Walking".

Why does it look "different"?
The painting style of the eyes and mouth is rather heavily emphasized. In hand-carved wooden sculptures from the period 1940-1960, you often see that the facial proportions come across as somewhat unnatural, which can give a slightly uncomfortable or "unheimlich" effect compared to modern, smooth marketing products.

rarity
Because it is made of wood and appears to be handmade, it is probably a unique piece (one-off).
• Material: Wooden advertising figures are much rarer than the mass-produced variants made of gypsum or plastic, because woodworking is much more labor-intensive.

The 'Display Masters' or 'Japanese' connection
In the 1950s and 1960s, there were specific wooden figures (often made of composite wood or heavy woodcarving) produced by companies like Display Masters. Many of these wooden variants were made for the export market (such as Japan or the United States).

• Feature: Unlike the English plastic figures (from manufacturer Harry E. Tunnicliffe), which always had holes for a wire monocle and a loose stick, the wooden variants were often produced as 'solid'. The stick was then sometimes made from a single piece of wood or simply omitted for a sleeker look.

rarity
Sculptures of this size (about 45 cm) and material (wood) are far rarer than the mass-produced plastic or plaster variants.
• No cane or monocle: The fact that there are no holes for them indicates it was designed that way. This reinforces the suspicion that it belongs to a specific series or is a unique handmade piece.

In summary
Probably a vintage wooden bar display from the 1950s or ’60s. It’s not a standard factory model, but a more artisanal piece that was likely intended as a sturdy eye-catcher in a chic bar or liquor store.

Size: 45 x 34.5 x 14 cm
The figure is in excellent condition for its age.

Bottle not included, but for reference.