Rado - Daymaster - No reserve price - 11754 - Men - 1965

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Rado Daymaster reference 11754, produced in 1965, stainless steel 36 mm case with automatic AS 1700/01 movement, black leather strap, silver sunburst dial with full day at 6 and red date wheel, water-sealed case, excellent vintage condition; no original box or papers.

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Description from the seller

Presented for auction by Second Vintage

Here is an exceptional opportunity to acquire a rare and sophisticated Rado Daymaster, a model that perfectly encapsulates the mid-century charm of Swiss watchmaking. This timepiece stands out with its highly desirable "full day" complication positioned at six o'clock and a distinctive red date wheel, features that set it apart from the more common models of the era. With its robust "Water-Sealed" case construction and the iconic rotating anchor logo, this Daymaster is a testament to Rado's commitment to durability and design. It is a collector-grade example that combines technical prowess with a stunning silver aesthetic, making it a compelling addition to any vintage collection.

Brand: Rado
Model: Daymaster
Reference Number: 11754
Serial Number: 31162587
Movement: Automatic, Caliber AS 1700/01
Dial: Silver sunburst with day and date complications
Case Size: 36 mm (excluding the crown)
Case Material: Stainless Steel
Production Year: 1965
Condition: Excellent vintage condition. The watch presents a sharp case and a remarkably clean dial, offering a very attractive overall appearance suitable for daily wear or collection.

Dial and Hands
The silver sunburst dial is in remarkable preservation, radiating a clean and bright finish that plays beautifully with the light. It features faceted diamond-shaped hour markers that add a touch of elegance and depth. The signature Rado anchor logo sits on a purple background at the 12 o'clock position, adding a splash of color and brand heritage. Uniquely, this model displays the full day of the week in a curved window at 6 o'clock and the date in red numerals at 3 o'clock. The silver dauphine hands are sharp and legible, complementing the classic mid-century design language.

Case and Crystal
The stainless steel case measures 36mm and retains its original profile with sharp lines on the lugs. The surface shows normal handling marks and scratches consistent with a vintage piece of this age, adding to its honest character. The crown is signed with the Rado anchor symbol. The caseback is a highlight, featuring the deep and crisp relief of the Rado Seahorse logo and the "Water-Sealed" engraving, emphasizing the brand's pioneering waterproofing technology. The acrylic crystal is clear and features an internal magnifier for the date, ensuring excellent legibility.

Movement
Powering this timepiece is a high-grade Rado automatic movement with 30 jewels, based on the robust AS 1700/01 caliber. The movement features a gold-colored rotor and is clean in appearance. Timegrapher testing indicates a daily rate of -29s to -35s/day, which indicates a running movement that is functioning within operating parameters for a vintage mechanical watch of this era.

Strap
The watch is fitted with a high-quality black leather strap featuring a lizard grain pattern and contrasting white stitching. The strap is in excellent condition and complements the stainless steel case perfectly, giving the watch a sporty yet dressy look that is ready to wear.

Condition
This timepiece is in excellent vintage condition. The dial is the standout feature, showing almost no signs of aging, which is rare for a watch from the 1960s. The case shows honest wear with surface scratches visible upon close inspection, particularly on the caseback and lugs, but retains its structural integrity and sharp edges. The engravings on the caseback remain deep and clearly clearly visible.

Dimensions
With a case diameter of 36mm excluding the crown, this watch sits comfortably on the wrist, offering a classic vintage proportion that works well for modern standards. The lug design ensures a snug fit, making it suitable for a variety of wrist sizes.

Remarks
The Rado Daymaster is a less commonly seen sibling to the Green Horse line, distinguished by its specific day-date layout. The combination of the red date wheel, the "smile" day window, and the faceted markers creates a visually engaging face that is highly sought after by Rado enthusiasts. This specific reference 11754 is a prime example of 1960s design excellence.

History
Rado, founded in 1917 as Schlup & Co., began selling watches under the Rado brand name in the 1950s and quickly gained a reputation for innovation in materials and water resistance. The introduction of models like the Daymaster in the 1960s showcased the brand's ability to integrate practical complications like the day and date into robust, waterproof designs. The "Water-Sealed" branding on the back refers to the brand's patent-pending case compression systems, which were advanced for the time and helped establish Rado as a leader in durability.

Payment and Shipping
Payment must be completed within 1-3 days after purchase.
The watch will be securely packaged and shipped with tracking and insurance for your peace of mind.
Please review the pictures carefully before bidding. We strive to showcase the watch from multiple angles for an accurate representation.
As with all vintage watches, water resistance is not guaranteed.
The watch will be delivered in fully functional working condition.
If you have any questions, feel free to contact us after the auction ends.

/ Second Vintage

SKU: RAD-RDJ-0002

Seller's Story

Welcome to Second Vintage. Our weekly selections feature carefully curated vintage timepieces from iconic brands such as Rolex, Omega, Longines, Seiko, and many more. Each watch is thoroughly inspected and always delivered in working condition. We are a team of dedicated vintage watch enthusiasts with deep expertise in the details that truly matter – from reference numbers and movements to authenticity, design, and historical nuance. With thousands of successful auctions and satisfied customers across the globe, we are proud to be recognized as a Top Seller on Catawiki. Our reputation is built on trust, transparency, and consistent quality. You can bid with confidence knowing that your satisfaction is our highest priority. We ship quickly and securely, using professional packaging to ensure your watch arrives safely and exactly as described. All items are dispatched within 2–3 business days after payment. In the rare event that something occurs during transport, vintage watches can occasionally be affected by handling. Should an issue arise, we respond promptly and are always ready to assist in finding a solution. Your satisfaction comes first. Learn more about our brand at SecondVintage com

Presented for auction by Second Vintage

Here is an exceptional opportunity to acquire a rare and sophisticated Rado Daymaster, a model that perfectly encapsulates the mid-century charm of Swiss watchmaking. This timepiece stands out with its highly desirable "full day" complication positioned at six o'clock and a distinctive red date wheel, features that set it apart from the more common models of the era. With its robust "Water-Sealed" case construction and the iconic rotating anchor logo, this Daymaster is a testament to Rado's commitment to durability and design. It is a collector-grade example that combines technical prowess with a stunning silver aesthetic, making it a compelling addition to any vintage collection.

Brand: Rado
Model: Daymaster
Reference Number: 11754
Serial Number: 31162587
Movement: Automatic, Caliber AS 1700/01
Dial: Silver sunburst with day and date complications
Case Size: 36 mm (excluding the crown)
Case Material: Stainless Steel
Production Year: 1965
Condition: Excellent vintage condition. The watch presents a sharp case and a remarkably clean dial, offering a very attractive overall appearance suitable for daily wear or collection.

Dial and Hands
The silver sunburst dial is in remarkable preservation, radiating a clean and bright finish that plays beautifully with the light. It features faceted diamond-shaped hour markers that add a touch of elegance and depth. The signature Rado anchor logo sits on a purple background at the 12 o'clock position, adding a splash of color and brand heritage. Uniquely, this model displays the full day of the week in a curved window at 6 o'clock and the date in red numerals at 3 o'clock. The silver dauphine hands are sharp and legible, complementing the classic mid-century design language.

Case and Crystal
The stainless steel case measures 36mm and retains its original profile with sharp lines on the lugs. The surface shows normal handling marks and scratches consistent with a vintage piece of this age, adding to its honest character. The crown is signed with the Rado anchor symbol. The caseback is a highlight, featuring the deep and crisp relief of the Rado Seahorse logo and the "Water-Sealed" engraving, emphasizing the brand's pioneering waterproofing technology. The acrylic crystal is clear and features an internal magnifier for the date, ensuring excellent legibility.

Movement
Powering this timepiece is a high-grade Rado automatic movement with 30 jewels, based on the robust AS 1700/01 caliber. The movement features a gold-colored rotor and is clean in appearance. Timegrapher testing indicates a daily rate of -29s to -35s/day, which indicates a running movement that is functioning within operating parameters for a vintage mechanical watch of this era.

Strap
The watch is fitted with a high-quality black leather strap featuring a lizard grain pattern and contrasting white stitching. The strap is in excellent condition and complements the stainless steel case perfectly, giving the watch a sporty yet dressy look that is ready to wear.

Condition
This timepiece is in excellent vintage condition. The dial is the standout feature, showing almost no signs of aging, which is rare for a watch from the 1960s. The case shows honest wear with surface scratches visible upon close inspection, particularly on the caseback and lugs, but retains its structural integrity and sharp edges. The engravings on the caseback remain deep and clearly clearly visible.

Dimensions
With a case diameter of 36mm excluding the crown, this watch sits comfortably on the wrist, offering a classic vintage proportion that works well for modern standards. The lug design ensures a snug fit, making it suitable for a variety of wrist sizes.

Remarks
The Rado Daymaster is a less commonly seen sibling to the Green Horse line, distinguished by its specific day-date layout. The combination of the red date wheel, the "smile" day window, and the faceted markers creates a visually engaging face that is highly sought after by Rado enthusiasts. This specific reference 11754 is a prime example of 1960s design excellence.

History
Rado, founded in 1917 as Schlup & Co., began selling watches under the Rado brand name in the 1950s and quickly gained a reputation for innovation in materials and water resistance. The introduction of models like the Daymaster in the 1960s showcased the brand's ability to integrate practical complications like the day and date into robust, waterproof designs. The "Water-Sealed" branding on the back refers to the brand's patent-pending case compression systems, which were advanced for the time and helped establish Rado as a leader in durability.

Payment and Shipping
Payment must be completed within 1-3 days after purchase.
The watch will be securely packaged and shipped with tracking and insurance for your peace of mind.
Please review the pictures carefully before bidding. We strive to showcase the watch from multiple angles for an accurate representation.
As with all vintage watches, water resistance is not guaranteed.
The watch will be delivered in fully functional working condition.
If you have any questions, feel free to contact us after the auction ends.

/ Second Vintage

SKU: RAD-RDJ-0002

Seller's Story

Welcome to Second Vintage. Our weekly selections feature carefully curated vintage timepieces from iconic brands such as Rolex, Omega, Longines, Seiko, and many more. Each watch is thoroughly inspected and always delivered in working condition. We are a team of dedicated vintage watch enthusiasts with deep expertise in the details that truly matter – from reference numbers and movements to authenticity, design, and historical nuance. With thousands of successful auctions and satisfied customers across the globe, we are proud to be recognized as a Top Seller on Catawiki. Our reputation is built on trust, transparency, and consistent quality. You can bid with confidence knowing that your satisfaction is our highest priority. We ship quickly and securely, using professional packaging to ensure your watch arrives safely and exactly as described. All items are dispatched within 2–3 business days after payment. In the rare event that something occurs during transport, vintage watches can occasionally be affected by handling. Should an issue arise, we respond promptly and are always ready to assist in finding a solution. Your satisfaction comes first. Learn more about our brand at SecondVintage com

Details

Brand
Rado
Gender
Men
Model
Daymaster
Reference Number
11754
Band material
Leather
Shipped Insured
Yes
Period
1960-1969
Repainted dial
No
Movement
Automatic
Case material
Stainless steel
Original box included
No
Original papers included
No
Case diameter
36 mm
Original warranty included
No
Condition
Very good - minor signs of wear
Year
1965
DenmarkVerified
3403
Objects sold
100%
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