Idrolia - La Bevanda di Qualità - 1950s

Fascinating Italian advertising poster on light cardboard dedicated to IDROLIA, a historic flavored sparkling beverage, presented as thirst-quenching, digestive, and economical.

A lively, typically mid-century graphic, with sparkling glasses, illustrated fruit, and a bottle in the foreground, in a style that recalls the great tradition of Italian commercial poster art.

Note well:
this poster is a 1950s edition,

The manifesto promotes Dr. Delfino's Patent and refers to the Laboratory of Industrial Chemistry Dr. A. Delfino – Turin, an entity active in the production of preparations and effervescent beverages in the second half of the twentieth century.

From a technical standpoint, the print and the uniform color reproduction indicate post-war production, consistent with the industrial diffusion of this technique after 1950.
Paper with a natural patina of age, colors still clearly legible, strong decorative impact.

It will be shipped in a rigid tube with professional packaging and with tracking DHL/GLS/FED-EX


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He worked at: Moulin de la chanson, Tabarin, Champs-Élysées, Bal Negre, La Nuit Theatre, Papavert, Cora Madou, Lisa Duncan, Joe Alex, Music Hall, Ambigu, Wiener & Doucet.
Casino de Paris, Folies Bergère, Mistinguette, Féerie, Maurice Chevalier, Cécilie Sorel, Josephine Baker, Alcazar, Pala e Nudist Bar

Great painter like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt, and Jobbe du Val, Alphonse Mucha, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Metlicoviz, Adolph Adolfo Hohestein, Savignac, Villemot, L. Mauzan, Gruau, Jean d'Ylen, Boccassile, Cambellotti, Carpanetto, Fortunato Depero, Garretto, Federico Seneca, Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, and Marcello Nizzoli.





































Depero, Klimt, Campbellotti, Nizzoli, Erte, Jugendstil, Deco, Art Nouveau, Liberty, Belle Époque, Italian, Italy, France, Belgium, Holland, Netherlands, Paris, litho, lithography, prints, graphic, poster, affiche, Dudovich, antique, ancient, 1800s, 1900s, 800, 900, Campari, Vienna, German, Liberty, Deco, Futurist, Futurism, Futurist, Marinetti, old era, old, old-style.