Michael Joseph (1941-) - Man drinking under table






Over 35 years' experience; former gallery owner and Museum Folkwang curator.
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Description from the seller
Michael Joseph (b. 1941)
“Man Drinking Under Table”
Original Vintage Darkroom Print – England, 1970s
Silver gelatin print on original card mount
Mount dimensions: 30 cm high × 40 cm wide
Title hand-written by the photographer
Condition: Very good; mount very slightly aged, entirely consistent with vintage prints
Carefully packed and dispatched flat, fully protected
A masterclass in orchestrated theatricality, this delightfully eccentric tableau was created for a cigarette advertising campaign in the 1970s — from an era when every element had to be physically present and perfectly aligned before the shutter was released.
Set in what appears to be an English country garden pavilion (the venue was in fact very near Heathrow), the scene brims with character and wit: parasols, lace, top hats, silver service and champagne surround a flamboyant gathering mid-toast. Beneath the table, the eponymous gentleman lies triumphantly “drinking under” it — a visual punchline delivered with impeccable timing.
The location itself added an unexpected layer of complexity. Being so close to Heathrow, the cast’s performances were repeatedly interrupted by the roar of passing aircraft. Glasses were reset, gestures resumed, expressions held in suspension while waiting for the brief silence between flights. In those days there was no Photoshop, no digital layering, no post-production rescue. Light, costume, continuity, performance — all conditions had to be reunited simultaneously. If one element slipped, the entire scene had to be rebuilt and re-shot.
Michael Joseph is celebrated for his bold, witty group compositions that helped define British visual culture from the 1960s through the 1990s. Known for pushing the boundaries of fashion and portraiture, his large ensembles danced between chaos and control — appearing spontaneous yet in reality meticulously choreographed. Within the trade, any ambitious, fantastical staged photograph of this kind became known simply as “a Michael Joseph.”
This authentic silver gelatin print was hand-printed by Joseph in the darkroom. The vintage card mounting and the tactile depth of the traditional process give the image a richness and tonal subtlety that later reproductions simply cannot replicate.
Playful, clever and timelessly stylish, this is quintessential Joseph: exuberant visual theatre, technically demanding, and executed with immense preparation and creative energy.
A superb and highly collectable example of 1970s British advertising photography at its most inventive.
As always, this one-off historical piece will be packed with the utmost care and personal attention.
Seller's Story
Michael Joseph (b. 1941)
“Man Drinking Under Table”
Original Vintage Darkroom Print – England, 1970s
Silver gelatin print on original card mount
Mount dimensions: 30 cm high × 40 cm wide
Title hand-written by the photographer
Condition: Very good; mount very slightly aged, entirely consistent with vintage prints
Carefully packed and dispatched flat, fully protected
A masterclass in orchestrated theatricality, this delightfully eccentric tableau was created for a cigarette advertising campaign in the 1970s — from an era when every element had to be physically present and perfectly aligned before the shutter was released.
Set in what appears to be an English country garden pavilion (the venue was in fact very near Heathrow), the scene brims with character and wit: parasols, lace, top hats, silver service and champagne surround a flamboyant gathering mid-toast. Beneath the table, the eponymous gentleman lies triumphantly “drinking under” it — a visual punchline delivered with impeccable timing.
The location itself added an unexpected layer of complexity. Being so close to Heathrow, the cast’s performances were repeatedly interrupted by the roar of passing aircraft. Glasses were reset, gestures resumed, expressions held in suspension while waiting for the brief silence between flights. In those days there was no Photoshop, no digital layering, no post-production rescue. Light, costume, continuity, performance — all conditions had to be reunited simultaneously. If one element slipped, the entire scene had to be rebuilt and re-shot.
Michael Joseph is celebrated for his bold, witty group compositions that helped define British visual culture from the 1960s through the 1990s. Known for pushing the boundaries of fashion and portraiture, his large ensembles danced between chaos and control — appearing spontaneous yet in reality meticulously choreographed. Within the trade, any ambitious, fantastical staged photograph of this kind became known simply as “a Michael Joseph.”
This authentic silver gelatin print was hand-printed by Joseph in the darkroom. The vintage card mounting and the tactile depth of the traditional process give the image a richness and tonal subtlety that later reproductions simply cannot replicate.
Playful, clever and timelessly stylish, this is quintessential Joseph: exuberant visual theatre, technically demanding, and executed with immense preparation and creative energy.
A superb and highly collectable example of 1970s British advertising photography at its most inventive.
As always, this one-off historical piece will be packed with the utmost care and personal attention.
