Michael Joseph (1941-) - Booths gin advertisement test print in upcycled frame
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Selected by Kai Brückner
Over 35 years' experience; former gallery owner and Museum Folkwang curator.
Estimate € 500 - € 600
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Description from the seller
“Booth's gin Test Print” – London (photo taken in the 1960s)
By Michael Joseph
Swinging London with a wink.
Shot in the 1960s, Booth's Gin is a sharp, stylish glimpse into the playful glamour of the era. Two figures lounge theatrically against a backdrop of armour and shields — high fashion colliding with historical display. A bottle and tray sit casually in the foreground, while metallic boots and bold styling anchor the image firmly in its time.
Michael Joseph captures not only the look of the decade, but its attitude — irreverent, confident, slightly decadent. The juxtaposition of polished medieval armour and modern pose creates a delicious tension between tradition and rebellion. London becomes less a location and more a mood: affluent, eccentric, fashion-forward.
Rendered in strong black and white, the print has excellent contrast and depth, with crisp detail and rich shadow. The composition is deliberate yet relaxed — a fashion editorial feel with documentary immediacy.
Titled and signed to the mount:
Hand-signed by Michael Joseph.
Presentation: Elegantly set within a substantial ornate gilt frame with black mount (frame included unless otherwise requested - please note frame is slightly battered as seen in photos).
Mount Dimensions: 50cm high, 41,5cm wide, 6cm high
Condition: Vintage condition with character consistent with age; strong visual impact and clean signature.
Dispatch: Fully insured, tracked and signed delivery. Carefully packaged using conservation-grade materials.
A bold and witty piece of 1960s London culture — fashion, theatre and social commentary in one striking image.
This is a one-off historical piece. I take great care in the preservation, packaging and dispatch of every photograph I sell, ensuring it arrives safely and ready to be enjoyed for decades to come.
Seller's Story
My father, Michael Joseph, was a London-based advertising photographer from the mid-1960s to the early 1990s. Over those decades, he produced an extraordinary body of work—his most widely recognised image being the iconic Beggars Banquet gatefold for the Rolling Stones.
My ongoing mission is to share and celebrate what we call “the other photos”: the lesser-known but no less compelling images from his archive. These are the works that lived beyond the headlines—test prints, alternative frames from major shoots, and quieter, more personal photographs, all made with his characteristic intensity, discipline, and devotion to craft.
Much of their atmosphere comes from the darkroom itself. These are photographs shaped by light, timing, and handwork: intricate group compositions, sculptural still lifes, and moments that invite the viewer to linger and look again. Variety is central to the archive, and I frequently offer unique, one-off pieces that exist nowhere else.
I hope you enjoy discovering my father’s work as much as I enjoy sharing it, and that you find here not just an image, but a genuine piece of photographic history.
All works are dispatched carefully protected, and packed with devotion and care, appropriate to a one-off historical photographic print.
US purchasers please note: Customs and excise charges are paid at source and included in the postage fee. No further charges should be due on delivery, unless regulations change.
“Booth's gin Test Print” – London (photo taken in the 1960s)
By Michael Joseph
Swinging London with a wink.
Shot in the 1960s, Booth's Gin is a sharp, stylish glimpse into the playful glamour of the era. Two figures lounge theatrically against a backdrop of armour and shields — high fashion colliding with historical display. A bottle and tray sit casually in the foreground, while metallic boots and bold styling anchor the image firmly in its time.
Michael Joseph captures not only the look of the decade, but its attitude — irreverent, confident, slightly decadent. The juxtaposition of polished medieval armour and modern pose creates a delicious tension between tradition and rebellion. London becomes less a location and more a mood: affluent, eccentric, fashion-forward.
Rendered in strong black and white, the print has excellent contrast and depth, with crisp detail and rich shadow. The composition is deliberate yet relaxed — a fashion editorial feel with documentary immediacy.
Titled and signed to the mount:
Hand-signed by Michael Joseph.
Presentation: Elegantly set within a substantial ornate gilt frame with black mount (frame included unless otherwise requested - please note frame is slightly battered as seen in photos).
Mount Dimensions: 50cm high, 41,5cm wide, 6cm high
Condition: Vintage condition with character consistent with age; strong visual impact and clean signature.
Dispatch: Fully insured, tracked and signed delivery. Carefully packaged using conservation-grade materials.
A bold and witty piece of 1960s London culture — fashion, theatre and social commentary in one striking image.
This is a one-off historical piece. I take great care in the preservation, packaging and dispatch of every photograph I sell, ensuring it arrives safely and ready to be enjoyed for decades to come.
Seller's Story
My father, Michael Joseph, was a London-based advertising photographer from the mid-1960s to the early 1990s. Over those decades, he produced an extraordinary body of work—his most widely recognised image being the iconic Beggars Banquet gatefold for the Rolling Stones.
My ongoing mission is to share and celebrate what we call “the other photos”: the lesser-known but no less compelling images from his archive. These are the works that lived beyond the headlines—test prints, alternative frames from major shoots, and quieter, more personal photographs, all made with his characteristic intensity, discipline, and devotion to craft.
Much of their atmosphere comes from the darkroom itself. These are photographs shaped by light, timing, and handwork: intricate group compositions, sculptural still lifes, and moments that invite the viewer to linger and look again. Variety is central to the archive, and I frequently offer unique, one-off pieces that exist nowhere else.
I hope you enjoy discovering my father’s work as much as I enjoy sharing it, and that you find here not just an image, but a genuine piece of photographic history.
All works are dispatched carefully protected, and packed with devotion and care, appropriate to a one-off historical photographic print.
US purchasers please note: Customs and excise charges are paid at source and included in the postage fee. No further charges should be due on delivery, unless regulations change.
Details
Date of print
1969
Artist
Michael Joseph (1941-)
Sold by
Owner or reseller
Title of artwork
Booths gin advertisement test print in upcycled frame
Condition
Fine
Technique
Gelatin-silver print
Height
24 cm
Edition
Unique vintage print from the sixties
Width
24 cm
Signature
Hand signed
Genre
Portrait
Sold by
