Lemagne'83 - Guinness

Guinness is a work inspired by the toucan from Guinness Beer, which has been an iconic and very popular character in its advertising since 1935. It symbolized the slogan "My Goodness, My Guinness" and promoted the idea that beer was good for everyone. I take ownership of the Character and interpret an elegant Toucan with a smoking jacket and a top hat to make it more elegant.

The artist John Gilroy introduced the Bird, inspired by the idea of intelligent animals from a circus. The toucan became the most famous of the advertising animals, appearing in posters and commercials for decades. Although its main use was in the 1930s–1980s, its image became inseparable from Guinness, representing the fun and quality of the beer.

The work is created with digital techniques: photo collage, Lightroom, and Photoshop. Achieving an exceptional result. It is printed on a 300 g/m canvas, and with Inkjet (Giclée) printing. It is treated in different areas with glazes and acrylic impasto to emphasize the colors.

The varnish layer preserves the painting from dust and UV rays.
Shipping of the artwork does not include a wooden frame. It will be packed in a sturdy tube and shipped by UPS or FedEx.

* The photos were taken with non-professional lighting, so any lack of clarity is justified by the result produced by the device with which it was made.

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