Cess - MTV Donut — Official Collaboration

MTV Donut — Official Collaboration
Edition 1/5 — 70 x 70 cm

MTV Donut is a contemporary sculptural reinterpretation of the iconic MTV logo, transformed into a vibrant, provocative, and highly recognizable three-dimensional piece.

The work presents the logo as a physical volume coated with a bright pink icing with sprinkles, evoking a sweet, pop aesthetic that directly connects with the visual imagination of contemporary culture. This mix between the appetizing and the graphic creates a powerful contrast that captures attention immediately.

The material treatment —soft, glossy and almost edible— reinforces the playful and irreverent character that has defined MTV throughout its history, reinterpreting it from a current perspective within the language of 3D.

The piece has been developed in the context of a real collaboration with MTV, and is presented for the first time in physical format.

Created through a completely digital 3D process (CGI), the work has been modeled in a handcrafted way, with special attention to materials, lighting and finishes, achieving a polished, tactile and visually impactful aesthetic.

Cess is an artist specialized in digital art, CGI and artificial intelligence, with an established track record in the creative sector, having collaborated with international brands such as Apple, Google, Prada, Vogue, Burberry and MTV, among others.

The work is presented in high-quality Giclée print on polycotton canvas, guaranteeing excellent reproduction of detail, color and texture of the original digital.