Brochure - Moretti/Goliath/Adesivi Shell - Moretti 600/Goliath GP 700/Stichers Shell
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Lot of five authentic vintage automotive documents and advertising items from Moretti/Goliath/Adesivi Shell, including an original folded Moretti 600 sheet (21.5 × 15 cm), a Goliath GP 700 promotional sheet (9 × 5 cm), and three Shell stickers from the 1970s.
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Description from the seller
1. Moretti 600 - "The luxury utility" (Turin)
Original single sheet folded (4 pages total). Full presentation of the Moretti 600 range with illustrations of the Berlina, Cabriolet and the rare Giardinetta (wood and metal). Includes complete technical specifications and performance. Features the original stamp from the era of the famous "Garage Victoria - Milan", official dealer of the Turin brand. Original from the 1950s. Dimensions cm. 21.5x15x5 approx.
2. Goliath GP 700 - "The new German car" (Borgward Group)
Promotional advertising sheet / Invitation to a test drive. Unique original sheet folded (four pages)
Technical details of the innovative two-stroke twin engine, with focus on consumption and performance (100 km/h). Document distributed by the "Agenzia Lombarda di Milano" (Foro Bonaparte). Includes the era price written by hand (1,375,000 lire). Dimensions cm. 9x5 approx. Very likely the sheet was originally printed with data from another dealer. When the Agenzia Lombarda (Secora S.r.l.) of Foro Bonaparte acquired its distribution or the lots, it "erased" the old references to apply its own on the left.
Both documents are 100% authentic (no modern reproductions). They show the natural signs of time and the original folds that guarantee authenticity. Paper well preserved, texts and illustrations perfectly legible.
3. Set 3 Vintage Shell Stickers from the '70s - Campaign "Più Strada"
Rare set of three original Shell advertising stickers dating to the early 70s. The stickers belong to the famous promotional campaign for the gasoline "Supershell" and depict the three iconic spokespersons of the era:
The Woman: "More road and less smog!" (Focus on ecology/engine cleanliness).
The Scot: "More road with a liter!" (Focus on savings/efficiency).
The Driver: "More road and more power!" (Focus on performance).
With protective film on the back. Glossy graphics, vivid colors and well preserved. No signs of yellowing or obvious creases (see photos). Dimensions cm. 11x7.5 approx
It is recommended, before making offers, to carefully read the description and look closely at the photos, to avoid unpleasant misunderstandings.
1. Moretti 600 - "The luxury utility" (Turin)
Original single sheet folded (4 pages total). Full presentation of the Moretti 600 range with illustrations of the Berlina, Cabriolet and the rare Giardinetta (wood and metal). Includes complete technical specifications and performance. Features the original stamp from the era of the famous "Garage Victoria - Milan", official dealer of the Turin brand. Original from the 1950s. Dimensions cm. 21.5x15x5 approx.
2. Goliath GP 700 - "The new German car" (Borgward Group)
Promotional advertising sheet / Invitation to a test drive. Unique original sheet folded (four pages)
Technical details of the innovative two-stroke twin engine, with focus on consumption and performance (100 km/h). Document distributed by the "Agenzia Lombarda di Milano" (Foro Bonaparte). Includes the era price written by hand (1,375,000 lire). Dimensions cm. 9x5 approx. Very likely the sheet was originally printed with data from another dealer. When the Agenzia Lombarda (Secora S.r.l.) of Foro Bonaparte acquired its distribution or the lots, it "erased" the old references to apply its own on the left.
Both documents are 100% authentic (no modern reproductions). They show the natural signs of time and the original folds that guarantee authenticity. Paper well preserved, texts and illustrations perfectly legible.
3. Set 3 Vintage Shell Stickers from the '70s - Campaign "Più Strada"
Rare set of three original Shell advertising stickers dating to the early 70s. The stickers belong to the famous promotional campaign for the gasoline "Supershell" and depict the three iconic spokespersons of the era:
The Woman: "More road and less smog!" (Focus on ecology/engine cleanliness).
The Scot: "More road with a liter!" (Focus on savings/efficiency).
The Driver: "More road and more power!" (Focus on performance).
With protective film on the back. Glossy graphics, vivid colors and well preserved. No signs of yellowing or obvious creases (see photos). Dimensions cm. 11x7.5 approx
It is recommended, before making offers, to carefully read the description and look closely at the photos, to avoid unpleasant misunderstandings.
Details
Type
Brochure
Number of objects
5
Brand
Moretti/Goliath/Adesivi Shell
Condition
Good
Model
Moretti 600/Goliath GP 700/Stichers Shell
Width
15.5 cm
Height
21.5 cm
Authenticity
Original/official
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