Name: Metalgraf - Gelati Idal - Enamel sign - thin sheet metal
Brand: Metalgraf
Rating: 100 (151 reviews)

Ashley Calvert

Advertising & Enamel Signs Auction

Very rare vintage tin advertising sign for Idal ice cream, dating from the late 1950s or early 1960s.

This item is a collectible piece of mid-century modern memorabilia, a testament to the Italian economic boom era and the shift of the ice cream trade from artisanal making to mass packaging.

This type of sign was hung outside bars at the start of the summer season and is today sought after by collectors of Italian advertising memorabilia.

Overall dimensions: 57 x 33 cm
Top front panel: 12 cm
Bottom: 45 cm

Shipping with Italian Post (tracked).

Rarissimo cartello pubblicitario vintage in latta dei gelati Idal, risalente alla fine degli anni 50 o ai primi anni 60.

Questo oggetto presenta un pezzo da collezione di modernariato, testimonianza dell'epoca del boom economico italiano e del passaggio della tradizione gelatiera verso il confezionamento di massa.

Questo genere di tabella veniva appeso fuori dai bar all'inizio della stagione estiva ed è oggi ricercato per collezionisti di memorabilia pubblicitaria italiana.

Misure totali  57x33

Parte superiore frontalino 12
Parte inferiore  45

Spedizione con Poste italiane con tracciabilità.


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Metalgraf - Gelati Idal - Enamel sign - thin sheet metal

1950-1960 - Good condition - used with small signs of aging & blemishes

Italy

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Metalgraf Gelati Idal advertising tin sign in industrial design style, multicolour, original/official, 57 × 33 × 0.5 cm, about 1 kg, origin Italy (Trentino Alto Adige), dating 1950–1960, in good used condition with minor signs of age and stains.

Metalgraf - Gelati Idal - Enamel sign - thin sheet metal

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Metalgraf Gelati Idal advertising tin sign in industrial design style, multicolour, original/official, 57 × 33 × 0.5 cm, about 1 kg, origin Italy (Trentino Alto Adige), dating 1950–1960, in good used condition with minor signs of age and stains.

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