Mickaël Drai - Pornographisme - 2016

Pornographisme, typographic posters as a feature, is a quirky vintage book; a selection of posters from porn films of the 70s-80s that show no organic imagery. Here, the titles and typography are more explicit than sensational illustrations. The X classification appeared in 1975, following the phenomenal success of Emmanuelle. This legislation provides for heavier taxation on porn cinema, which cannot also claim any public subsidies, just like the venues that screen it. With discretion being the rule, posters on cinema storefronts can no longer display explicit images. Producers and distributors then swap the generous shapes of their actresses for sultry titles that use an old-fashioned lexicon, carried by unforgettable typography firmly rooted in their era. These highly graphic posters pay tribute to these producers and distributors who, even if they did not always have big budgets, did not lack ideas. Dive into the mores of the 70s and 80s. When the law takes precedence over freedom of expression and taxation becomes a means of oppression against pornographic cinema, producers have no choice but to keep a low profile.

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