Manifesto - Pirelli - 1924
07
days
14
hours
10
minutes
36
seconds
Starting bid
€ 1
Reserve price not met
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Selected by Nicolas Charara
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Estimate € 450 - € 550
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Manifesto item, 28 cm wide by 36 cm high, original/official authenticity from 1924.
AI-assisted summary
Description from the seller
Rare tin advertising plaque PIRELLI from the 1930s - Metalgraf Milano - Signed Codognato
Exceptional and authentic vintage promotional tin lithographed plaque produced by the historic Metalgraf D.M. Milano plant, dating from the 1930s (matrix no. 43204).
The sign reproduces the iconic advertising graphic of the "Bimbo in Bici" originally conceived in 1915 by the renowned poster artist and illustrator Plinio Codognato (1878-1940) for Pirelli tires. The subject is characterized by the dynamic contrast between the glossy black background and the tricolor details of the child's clothing. At the top left the authentic signature of the artist printed in lithography is clearly visible.
On the lower-left edge the precious historical marks are perfectly legible:
* "METALGRAF D.M. MILANO 43204" (prestigious Milanese manufactory of the early 20th century)
* "Abbonamento al Bollo - Milano"
* "7016/1930" with the official authorization from the Questura di Milano dated 10/6/1930 and the references to the Public Security laws of the Kingdom of Italy.
A museum piece of Italian industrial design, unmissable for collectors of automobilia, historic cycling, and vintage signage.
* Manifattura: Metalgraf D.M. Milano (original mark on the edge)
* Anno di produzione: Circa 1930
* Disegno: Plinio Codognato (signed in the top left)
* Materiale: Latta cromolitografata d'epoca
* Dimensioni: 33 cm (Height) x 26 cm (Width)
* Condizioni: Ottimo stato di conservazione per un oggetto in latta di quasi un secolo di vita. Colori profondi, grafica integra e scritte nitide. Presenti lievi e affascinanti segni del tempo sui bordi che ne certificano l'assoluta originalità.
Rare tin advertising plaque PIRELLI from the 1930s - Metalgraf Milano - Signed Codognato
Exceptional and authentic vintage promotional tin lithographed plaque produced by the historic Metalgraf D.M. Milano plant, dating from the 1930s (matrix no. 43204).
The sign reproduces the iconic advertising graphic of the "Bimbo in Bici" originally conceived in 1915 by the renowned poster artist and illustrator Plinio Codognato (1878-1940) for Pirelli tires. The subject is characterized by the dynamic contrast between the glossy black background and the tricolor details of the child's clothing. At the top left the authentic signature of the artist printed in lithography is clearly visible.
On the lower-left edge the precious historical marks are perfectly legible:
* "METALGRAF D.M. MILANO 43204" (prestigious Milanese manufactory of the early 20th century)
* "Abbonamento al Bollo - Milano"
* "7016/1930" with the official authorization from the Questura di Milano dated 10/6/1930 and the references to the Public Security laws of the Kingdom of Italy.
A museum piece of Italian industrial design, unmissable for collectors of automobilia, historic cycling, and vintage signage.
* Manifattura: Metalgraf D.M. Milano (original mark on the edge)
* Anno di produzione: Circa 1930
* Disegno: Plinio Codognato (signed in the top left)
* Materiale: Latta cromolitografata d'epoca
* Dimensioni: 33 cm (Height) x 26 cm (Width)
* Condizioni: Ottimo stato di conservazione per un oggetto in latta di quasi un secolo di vita. Colori profondi, grafica integra e scritte nitide. Presenti lievi e affascinanti segni del tempo sui bordi che ne certificano l'assoluta originalità.
Details
Type
Manifesto
Number of objects
1
Year
1924
Brand
Pirelli
Condition
Very good
Width
28 cm
Height
36 cm
Authenticity
Original/official
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