Kiasmo - Francesco Di Dio - Frame - Wood, Ceramic

Kiasmo
Titolo della serie: The Built in Mind.
Nome: Pretty Mary’s house
Designer : Francesco Di Dio

Concept
The Built in Mind is a series of illustrations by architect Francesco Di Dio, known as Effe, for Kiasmo, and it explores architecture as a metaphor for the mind. In these works space does not obey the laws of physics nor the codes of traditional design: stairs that lead to nothing, inaccessible entrances, suspended and floating volumes, unsustainable proportions. They are structures that do not aspire to be built in the real world, but exist exclusively in the fluid territory of thought.
The mind is here the invisible architect. Each image is born as an interior project: a place generated by intuition, memories, desires and perceptions. Like an architect, the mind designs spaces, opens passages, erects walls and invents perspectives through which we interpret the world. But unlike real architecture, these constructions do not have to respect rules, proportions or functional logics: they can be free, dreamlike, contradictory.
The series reflects on how our thoughts shape our inner reality, our “mental house.” We often inhabit invisible structures made of beliefs, habits and interpretations inherited from our culture and environment.
Through Effe’s illustrations, The Built in Mind instead suggests the possibility of becoming architects of our own perception. The imagined architectures then become exercises in freedom: places where thought can experiment, deconstruct patterns and reassemble new interior landscapes; each work is at once a building and a mental process: a construction that reveals how the reality we inhabit is, first and foremost, a project of the mind.
Tile 20 x 20 cm with mat and natural wood frame accompanied by an authenticity certificate from Kiasmo and a rigid box
Unreleased brand-new sample not yet on the Kiasmo site