Ian Luna - Sony Design - Making Modern - 2015

New volume with editorial cellophane wrap
An extraordinary book dedicated to Sony's innovative design, a pioneer company in personal electronics and creator of legendary and highly successful portable devices such as WALKMAN, Handycam and other portable devices. Born from the ashes of World War II, Sony Corporation paved the way for the miniaturization of electronics and created some of the most innovative technologies of the postwar era. Following the example of one of its founders, Masaru Ibuka, it founded Sony with the aim of doing what had never been done before. Beginning with the TR-63 of 1957, the world’s first pocket transistor radio, Sony launched the consumer microelectronics industry and gave life to some of the most memorable products that transformed the way billions of people enjoy media. Characterized by their ease of use, Sony products embody the usefulness of good design and have themselves become objects of desire. This book excellently catalogs its vast design successes and its impact on global culture for nearly seventy years. In-depth case studies drawn from Sony archives on the development of the WALKMAN, the Handycam, the flat-screen television, and the PlayStation make this book the definitive history of Sony design. Through Sony’s ongoing pursuit of innovation, this volume is a tribute to the passion that continues to live in its products today. With an outstanding cover and interior design, inspired by some of Sony’s most memorable products, this book is a must-have for design and technology enthusiasts.

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Link explaining the book