Vetture leggere Lancia - Brochure - 1908-1908

This is a rare vintage advertisement for Lancia. The vehicle depicted is a Lancia Alfa 12 HP with Double Phaeton bodywork from 1908.
The document was printed in Turin by Stab. G. Brussotti. The advertisement cites the original address of the Lancia factory at Via Ormea 89-91 in Turin. Measurements: width 25 cm, height 16.5 cm. The back cover is unfortunately missing, but otherwise the brochure is in good condition (see photo).
The Lancia Alfa 12 HP with Double Phaeton bodywork is the first car produced by the Turin house, known for its 4-cylinder engine of 2,543 cc and a list price in 1908 of 12,000 Lire.
Designed by Vincenzo Lancia, this model began the history of the brand.
Technical Specifications
Engine: 4-cylinder inline, front longitudinal. Displacement: 2,543 cc (or 2,797 cc according to evolving sources) Power: 28 HP at 1,800 rpm. Top speed: 100 km/h, Transmission: 4-speed with Cardan driveshaft. Production and Prices (1908) Bare chassis: 10,000 Lire, Double Phaeton bodywork: 12,000 Lire. Luxury coupé: 13,500 Lire, Landaulet: 13,750 Lire Total units: 108 produced between 1907 and 1909 (including a few sporting racing examples)